Emerald Maldives Resort & SPA Partners with Dubai-based Niche Hospitality Firm Genovic Boutiques

Emerald Maldives Resort & SPA, a 5* member of The Leading Hotels of the World and World’s Leading New Resort at the 2020 World Travel Awards, is delighted to announce a new partnership with Dubai-based hotel management and consulting company; Genovic Boutiques.

Founded by experienced professionals in the field of travel trade, sales and marketing Genovic Boutiques will represent Emerald Maldives Resort & SPA and Emerald Collection across the Middle East, and particularly in UAE, Saudi Arabia, Egypt, Jordan, Kuwait, Lebanon, Qatar, Oman and Bahrain. Serving as an extension of the resort’s salesforce, Genovic Boutiques will be pivoltal in growing Emerald’s market shares in the Middle East region, where leisure outbound travel has firstly resumed and is proving to be vital to the Maldives’ tourism industry.

Simone Scarapicchia, Chief Marketing Officer at Emerald Maldives Resort & SPA comments: “We are thrilled to start working with Genovic Boutiques to strengthen our presence in the Middle East region, where we can already count on a solid base of loyal guests. We will work closely with the Dubai team to reach our sales targets for Emerald Maldives Resort & SPA, while also promoting the brand Emerald Collection and the upcoming Emerald Zanzibar Resort & SPA, due to open in 2022”

Beautifully located on the Raa Atoll in the Northern Maldives archipelago, Emerald Maldives Resort & SPA invites guests to experience the Natural Elegance and Natural Freedom of the destination where luxury, comfort and privacy lie at the heart of the guests’ experiences. Emerald Maldives is set on 20 hectares of beautiful private island and surrounded by 100 hectares of wrap-around reef in walking distance of the 1.7km beach. The endless azure blue sea, golden sand and green outdoor space ensures guests will truly feel like they are alone on their own paradise island.


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