New campaign focuses on adding some ‘zen’ into people’s lives
Riyadh, Saudi Arabia – March 11, 2021 – Burger King® has announced it has re-launched its every day value platform, the “Al Zanga Menu”, with a new offer to help bring some ‘zen’ into people’s lives.
The brand has created a campaign that is focused on driving a sense of relaxation for its customers. The visuals, which will run across traditional and digital platforms, show people in a ‘zen mode’ while enjoying the Al Zanga Every Day value menu worry free and in a relaxed state of mind.
“This reveal comes at a time when many people are feeling under pressure and with a great deal of worry in their lives,” said Khalid Al Ghamdi, Vice President at Olayan Group.
The Al Zanga everyday value menu offer includes specials including a Spicy Chicken Deluxe for SR 14 and a double cheeseburger for SAR 12. It also includes delicious sides of onion rings, chicken nuggets, as well as the famous apple pie and Sunday desert for SAR 4 each.