A New Era of Successful Partnerships
Kingdom of Saudi Arabia-: In an ambitious step that paves the way for a successful era in its journey, Aljomaih Automotive, the official dealer of General Motors and GAC Motor in the Kingdom, signed a strategic agreement with “Aljomaih & Shell Lubricants Company” to use Shell Helix 0W-20 ULTRA synthetic motor oil, powered by second generation DEXOS® formulation, at its maintenance and fast service centers. Additionally, both companies will implement marketing and promotional campaigns that encourage GM and GAC Motor customers to use synthetic oils and service their cars at Aljomaih Automotive certified service centers, which provide reasonably priced high-quality service using long-lasting components for better fuel consumption and an enjoyable driving experience.
On that occasion, Mr. Waleed Al-Abdullah Aljomaih, Chief Operating Officer of Aljomaih Automotive Company, said, “Our success is based on teaming with leading companies especially in aftersales services, which represent the backbone for success in the Saudi automotive industry. From that foundation stems our wise decision to embark on multifaceted and long-term cooperation with ‘Aljomaih & Shell Lubricants Company’, which was ranked by Kline & Company as the No.1 leader in global lubricants for 14 years in a row, to provide its best motor oil for GM and GAC Motor high-performance cars. Additionally, our partnership will encompass marketing and promotional plans for the entire aftersales service operation, which will reflect positively on the car ownership experience as a whole. Our customers deserve the best, so we always promise them to provide the best.”
For his part, Mr. Saher Hashem, CEO of “AlJomaih & Shell Lubricants Company” , said, “We are honored to partner with a Saudi automotive giant such as ‘Aljomaih Automotive’, with whom we share a common business philosophy based on providing customers with leading products and exceptional aftersales experience. From this standpoint, we assigned one of our top-tier premium synthetic motor oils, namely Shell Helix ULTRA 0W-20 with its supreme second generation DEXOS® formulation, to GM and GAC Motor cars, to provide the best protection for their high-performance engines in harsh climatic conditions. Additionally, we will encircle this step with a solid and deep collaboration that elevates this partnership into an enduring and mutually beneficial relationship for customers and both business parties.”