LEVA Hotels targets key markets in the Middle East including Saudi Arabia, Doha, Egypt, Syria, and Iraq
Dubai – LEVA Hotels, the dynamic lifestyle hotel brand, has its sights set on rapid growth. With five properties in its portfolio, LEVA Hotels seeks to expand its presence within the Middle East and Africa.
Noticing a gap and an opportunity for “affordable luxury” in the local market, LEVA Hotels is working towards enhancing the region’s hospitality offering with its properties which are all design-led, digital-first, and wallet-friendly.
This attracts a key section of the Middle East’s growing business and leisure market – targeting travelling professionals, families, and holidaymakers.
JS Anand, Founder & CEO of LEVA Hotels & Resorts says, “Our processes are thoughtfully designed to deliver consistent service with added value to our guests and practical results to our stakeholders and hotel owners. We’re proud of what we have built with a thought process that aligns with low investment, easier conversions or new builds, and competitive and logical fees”.
He continues, “Our growth is not about acquiring assets for management at any costs for the brand but understanding that we can deliver results because that’s what matters to the hotel owner. And for us, LEVA’s reputation remains our priority as it defines us as a result-oriented and dynamic out-of-the-box operator. Ownerships have the need to recognise how the industry has evolved in the current times”.
Why partner with LEVA?
LEVA Hotels has a carefully tailored structure to ensure stakeholders and hotel owners receive maximum and logical returns on their investment.
Investors can either partner with LEVA Hotels on the construction of a new property or collaborate with them to transform an existing property with subtle design modifications, adding in elements of the LEVA brand which is tailored to the owner’s budget, instead of being imposed with a costly design modification.
What makes LEVA’s model even more attractive is its competitive fee structure and economic cost-controlled models; a critical requirement in today’s market which is recovering after a pandemic. These models allow LEVA to be cost-effective and profitable even when markets are buoyant.
Working with LEVA Hotels comes with a range of support. This includes an existing framework of strategic partnerships including a global distribution system, branding company, an in-house hotel design team, seamless hospitality software, revenue management, and a PR team.
Another feature that prioritises return on investment is tight and structured lean staffing models. Ownerships are also given the option of leasing or getting an external operator to create a concept and run the entire F&B operation in order to meet the ownership and brand’s requirements.
Meet the founding team
JS Anand is the Founder of LEVA Hotels & Resorts and serves as its Chief Executive Officer. With over two decades of outstanding experience in the hospitality industry and a highly successful track record with some of the world’s leading hotel brands, he is a seasoned hotelier. His passion for the industry began early with a diploma in hotel management and continues with a hands-on management style. An outspoken corporate leader, he lives by the company’s core values that are firmly focused on delivering, efficiently and effectively, what was promised to its stakeholders and clients.
Ahmed Bin Khalaf Al Otaiba is the Chairman of Trizac Holding Group, Siraj Finance, and the exclusive Partner of LEVA Hotels & Resorts. He is a prominent business figure in the UAE and a successful leader with a wealth of experience in the Oil & Gas industry. Ahmed Bin Khalaf Al Otaiba is committed to supporting the growth and expansion of LEVA Hotels & Resorts as the brand continues to develop, innovate, and provide customers with the highest level of quality and service in the hospitality space.
Discover the LEVA brand
Catering to the Experiential Traveller – a new breed of travellers who prefer unfamiliar experiences – LEVA Hotels is proud to offer modern convenience over traditional hospitality. Recognising its guests are tech-savvy explorers who are likely travelling for both work and play, the hotel brand delivers an experience that is cutting-edge, convenient, and contemporary.
With three well-defined hotel experiences under its umbrella, it offers LEVA Hotels & Resorts for guests seeking an indulgent stay; LEVA Hotel Residences for long-haul guests looking for a longer stay; and EKONO by LEVA that brings a millennial-friendly design and experience to the fore.
LEVA Hotels on the map
LEVA Hotels has plans to accelerate expansion through both management and franchise models across high-demand and under-penetrated cities in the Middle East, Africa, and Europe.
Its flagship hotel – LEVA Mazaya Centre – is strategically located on Sheikh Zayed Road with fantastic views of the Burj Khalifa and City Walk.