Peroni Nastro Azzurro launches a series of pop-ups for race weekend on Yas Island
Dubai -: The Italian Way UAE by Peroni Nastro Azzurro is pleased to announce the launch of multiple enticing pop-ups around Yas Island, on the weekend of the Abu Dhabi Grand Prix weekend. The brand invites guests to soak up the end-of-season atmosphere off-track and enjoy a stylish celebration over the race weekend. Elevating the experience, the brand will be offering visitors and race fans a chance to win an Italian Way Weekend, inclusive of a staycation for two at InterContinental Dubai Marina where the winner will enjoy, amongst other experiences, evenings sipping Peroni Nastro Azzurro, overlooking the glittering sea below at the newly opened Rex Bar.
As thousands of guests flock to the capital for the high-octane action, residents and tourists alike will be able to follow the brand’s iconic blue ribbon across three idyllic hangouts at Yas Island; Filini Garden at Radisson Blu Hotel, Abu Dhabi Yas Island, Amici Terrace at W Abu Dhabi Yas Island and Stills at Crowne Plaza Abu Dhabi Yas Island Hotel, where they can enjoy refreshing Peroni Nastro Azzurro paired with menus inclusive of flavoursome light bites.
All guests will receive an exclusive #FollowTheBlueRibbon lanyard to encourage guests to experience all three pop-ups. Guests who purchase a pint or bottle of Peroni Nastro Azzurro at each of the three venues will be rewarded with a piece of Aston Martin Cognizant F1™ Team merchandise and placed in a draw to win the ultimate Italian Way Weekend in Dubai.
All locations will offer epic screenings of the races throughout the weekend, catering to all racing fanatics.
From December 10th to December 12th, #TheItalianWayUAE will bring together guests, from race fans to trendsetters, to indulge in the race weekend festivities in true Italian style across these iconic stylish hotspots.