Taste Estonia Selects UAE as Primary Market for F&B Export

Enterprise Estonia, one of the leading export markets in the world, places heavy focus on the local marketplace introducing the largest ever representation of Estonian brands in phased launches

Dubai, United Arab Emirates – Taste Estonia selects The UAE market as a leading export destination, introducing an array of F&B brands starting from January 2022.  According to the UN Food and Agriculture Organization, Estonian food is the cleanest in the world and Taste Estonia will bring clean, healthy, natural produce options to the local market from early next year. A higher scale representation of Estonian brands will be presented at Gulfood 2022. This will showcase healthier, organic foods and beverages, while driving quality and sustainability in the local markets for both businesses and consumers.

The Taste Estonia program is comprised of two essentials phases. The initial phase will introduce the market to brands such as vegan organic chocolate Roosiku, wild Nordic organic superfoods LOOV Organic, black garlic company Mustkuuslauk, and smart indoor gardens – The Click & Grow, that bridge the gap between modern life and nature.

A continuation of the trade commitment, from February 13^th to 17^th Taste Estonia’s participation at Gulfood 2022 will showcase over 20 brands across various categories, including dairy, premium waters, innovative chocolate produce, protein plant-based products, snacks, vegan products, seafood and more.

From February 13^th to 17^th Taste Estonia’s participation at Gulfood 2022 will comprise a series of activations, offering an insight into the Estonian businesses represented, including a visit by H.E. Minister of Rural Affairs, Urmas Kruuse and other notable delegates. Industry experts and brands are invited to visit the Estonia stand at the exhibition to discover more about the distinct offerings entering the UAE market.