natrl Box Water launches, offering the purest mineral water and lets you ditch the plastic

The first box mineral water available in the UAE

Dubai-: natrl Box Water, the UAE’s first boxed mineral water has launched in the UAE. This premium, sustainable water brand has been designed for the forward thinker, the environmentally conscious consumer, the playful trendsetter.

Boxed, yes boxed, at the source, natrl Box Water is a 100% deep Artesian natural mineral water that is sourced and boxed onsite at one of the cleanest places on Earth – the Heretaunga Aquifer within the Heretaunga Plains in New Zealand, meaning that when you drink natrl Box Water, you are hydrating your body with one of the purest water sources on Earth. Offering a natrl pH balance of 7.5, the same pH as our bodies, natrl Box Water offers incredible goodness from the inside out, with its perfect alkaline balance also being incredibly soft on digestion. natrl Box Water is naturally sterile meaning that it is one of the few waters on the market that haven’t been treated or touched as it has already been perfectly filtered by the Earth itself. natrl box water is the purest possible water available on the market, making it the most suitable water option for expectant mothers and for newborn babies, meaning that from infant to adult, it is the perfect water source for the whole family.

Sustainable quality is one of natrl’s guiding principles, and the 10 litre box design offers a premium mineral water in a paper-based alternative package. This packaging uses 90% less plastic, which is filled at the source, meaning no chemicals are used, while no unnecessary waste or pollution is generated by natrl Box Water, making it the most conscious water option currently on the market.

With over 2 billion litres of water estimated to be consumed in the UAE each year, equating to approximately 265L consumed per person, the UAE has one of the highest per capita bottled water consumption levels in the world. 80% of this water is bottled, with the current plastic packaging available on the market, negatively impacting the environmental carbon footprint to devastating levels. natrl Box Water hopes to alleviate some of this damage with its unique paper packaging which is not only made from sustainable sources but is completely recyclable too. In addition, thanks to its clever design, natrl Box Water ensures a lower carbon footprint as you can transport higher volumes of natrl Box Water more efficiently that other plastic bottled brands.

natrl Box Water’s clean design and simple to dispense nozzle can be stored in your fridge or on your kitchen counter for  absolute convenience. natrl Box Water’s portable boxes mean you can transport your water easily from the office to your home or even to the beach – it’s designed to fit your lifestyle wherever that may take you.


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