- Madhoun: Chery Pro series features technological innovation, high safety standards, and the latest design concepts.
Jeddah, KSA-: Sanabel Modern Motors, a Mohamed Yousuf Naghi Company, celebrated the launching of Chery’s brand-new upgraded 2022 Chery Pro Series Tiggo 8 Pro and Tiggo 8 Pro Max for the first time in the Middle East. In addition, Sanabel launched the Tiggo 7 Pro, Tiggo 4 Pro, and Tiggo 2 Pro from the Tiggo Series and the Arrizo 6 Pro. The partnership started with the joining of hands between Sanabel Modern Motors and Chery International back in 2019. This partnership solidified its performance at the end of last year when it sold 1000 cars in KSA.
Abdullah Madhoun, General Manager of Sanabel Modern Motors, a Mohamed Yousuf Naghi Company, the authorized dealer of Chery Pro, said: “Inspired by the Kingdom’s 2030 vision towards strengthening the Saudi economy, attracting international companies and developing local human resources; we set our sights on the best standards when we started to implement our work in cooperation with our Chinese partners and we were keen on the development of Saudi youth, and finding appropriate job opportunities for them within our comprehensive expansion plans”.
Madhoun stated “We are pleased with our contribution to the exponential growth of Chery’s market share in the Kingdom by showcasing Chery Pro’s enhanced Series, characterized by advanced technology, quality, durability, style, and outstanding designs in several newly inaugurated showrooms and service centers across Jeddah, Riyadh, and Dammam, equipped with the latest technologies to provide our customers with an end-to-end integrated experience during their car purchase journey, after-sales and maintenance services.
All of this will contribute to attracting Saudi qualified talents, training them and directing them towards productive and important jobs within the work place to move forward in providing the highest levels of services”.
Furthermore, we will be opening up to 7 additional showrooms this year; 2 in Jeddah, 2 in Riyadh, 2 in Dammam, and 1 in Makkah. We will also strengthen our presence at more than 127 locations in 21 cities across the Kingdom of Saudi Arabia through the conclusion of agreements with authorized Identified Independent Retailers. This will increase the confidence in our brand and the growth of our distribution network so that we can get even closer to our customers.
Simon Liu, country director in charge of Chery KSA stated “We are glad to partner with Saudi best-known distributor MYNM, with both parties’ good facilities and excellent Pro products to fulfill Saudi customers’ respective demands for product and service.
Chery is an innovation-driven automobile company, we are dedicated to becoming a world-famous brand with core competitive power. On the road to globalization, Chery always keeps innovation in technology to make customer satisfied products.
To showcase this, TIGGO 8 PRO, the flagship luxury model of the PRO series, has been equipped with 12 ADAS functions such as ACC self-adaptive cruise, AEB automatic braking system, and FCW collision warning, which greatly improves the active safety performance with the help of intelligent technologies such as remote start, 360-degree panoramic image, and automatic start and stop.
It is worth mentioning that we have an extensive network of after-sale services and spare parts in Jeddah, Riyadh, Dammam and Madinah to best serve our customers at all times; in addition to our service centers “Quick Lane”. Meanwhile, all Tiggo Pro Series cars have a 6 year or 200,000 km warranty, whichever comes first, and can enjoy roadside assistance services for 6 years.
Till now, Chery has been the No.1 Chinese brand exporter in passenger car for 19 consecutive years. With vehicles sold to more than 80 countries and more than 1,500 sales service networks in oversea market; gaining the trust of 10 million users worldwide.
The Chery Pro brand has been designed to interact with the public through a single-minded communication approach that connects all of its new models under a single slogan “A Reflection Of You” which interacts with different segments of the target audience and reflects their interests, desires and lifestyles. The brand-new Chery Pro series is an entirely reliable brand, it is one of China’s fastest-growing auto brands and is available in major countries worldwide.
The surge in Chery’s global sales shows the global popularity of the Pro series. With the distinctive features of “Pro” meets global consumers’ new expectations for the fashion, technology, and tremendous power of cars.