The brand confirms its strategic focus on the region, with its biggest ever participation in this year’s Gulfood event
Dubai, United Arab Emirates – At this year’s Gulfood event, the leading F&B exhibition in the region, Enterprise Estonia showcased a phenomenal 16 companies within its stand. Estonian food is the cleanest in the world, according to the UN Food and Agriculture Organisation, and Taste Estonia showcased the very best that the country has to offer at this year’s Gulfood event.
Taste Estonia’s highlights at Gulfood 2022:
- Taste Estonia hosted 16 companies specialising in the F&B sector, which was an incredible 166% increase compared to 2019
- A key theme throughout the showcased brands included organic, healthy, and sustainable brands
- Roosiku Organic Vegan Chocolate was selected as finalists in the exclusive Innovation Awards
- Gulfood was visited by Estonia’s Minister of Rural Affairs, where he met with GCC dignitaries
- Estonian F&B companies initiated fruitful discussions with potential UAE partners and the number of Estonian brands entering the market is expected to substantially grow in the coming months
- The agile visibility campaign of Taste Estonia during the exhibition established Estonia’s reputation as an up-and-coming trader of some remarkable F&B brands. The campaign included testimonials through visits, stories and broadcasts by Kris Fade from Virgin Radio Dubai discovering tastes and brands, Brandy Scott from Dubai Eye 103.8 exploring the business side of Taste Estonia and Helen Farmer from Dubai Eye 103.8 broadcasting live from the Estonian Pavilion
- Many foodies and influencers buzzed around the Estonian stand enhancing the visibility of Estonia through their posts and Instagram stories
- Media interviews with Taste Estonia and its spokespeople secured in key publications and social media platforms