Dubai: As part of its strategy and in line with its commitment to the provision of the best services to its customers, PR Arabia for Media and Marketing Communications has renewed its public and media relations services contract with Genesis, the luxury car brand, for the second year in a row. Under the agreement, PR Arabia will manage Genesis’ media campaigns in the Saudi market, following the success of the last year’s campaign launched across media and multiple social media platforms, which further enhanced the luxury brand’s image.
The contract’s renewal ceremony took place in Dubai. It was attended by Mr. Omar Al-Zubaidi, CEO of Genesis Middle East, and Walid Karanouh, Group CEO of PR Arabia in the Middle East.
Omar Al-Zubaidi expressed his hope that the relationship between Genesis and PR Arabia will continue to be robust and influential, stressing PR Arabia’s efforts in highlighting the Genesis new luxury models that are set for a busy 2022, with many notable model launches, as well as shedding light on the advanced technical specs equipped in Genesis’ new models.
“PR Arabia has greatly improved the level of its services, playing an important role in enhancing Genesis’ position and reputation significantly among our customers in the Saudi market. Genesis is about to launch captivating new models that meet the aspirations of our loyal customers.” Mr. Omar added.
For his part, Walid Karanouh, Group CEO of PR Arabia ME, said: “At PR Arabia, we are making our utmost efforts to meet the aspirations of Genesis’ luxury brand, and we will continue to support our marketing team to provide the highest standards of media relations service and to enhance cooperation with the media and social media platforms to help realize those ambitious goals.”