Dubai, UAE – Perfection is all about embracing imperfections in life. Acceptance is the key, and one must always have room for imperfection. After all, success is all about striving for progress, for a better imagination of the human condition and not for perfection. In this highly competitive environment, consistent progression has always overshadowed flawlessness. In a time where brands and fashion houses are in a quest to glorify external beauty over other aspects, BEHNOODE is emphasizing the need for highlighting inner beauty.
Before you start wondering, we tell you that BEHNOODE is a Middle East-based globally renowned luxury fashion house. Founded by Behnood Javaherpour, this lux fashion brand has always broken the typical stereotypes existing in society. Earlier in 2021, the luxury fashion brand launched its first-ever gender neutral collection for men and women. While unity has always been imperative than division, BEHNOODE pays minute attention to working with people from different backgrounds.
The luxury fashion house has not limited itself to collaborating with only elite models and celebrities. Instead, BEHNOODE intends to collaborate with everyone. “Beauty comes in all shapes and sizes. I have always believed that beauty lies in the eyes of the beholder. As an entrepreneur and most importantly as an artist, I feel that physical beauty is momentary. The true essence of beauty lies in your character”, the artist revealed.
Moreover, BEHNOODE has often neglected flaws and has been open to associating with models having health and special needs. Through this mechanism, Behnood Javaherpour is giving artists and models a podium to showcase their skills irrespective of their imperfections.
Bringing people from different backgrounds into the limelight, BEHNOODE has undeniably created a diverse and intercultural universe. The founder furthermore went on to say that the talent of individuals should not be neglected. “Each person has a unique story and life experience, the differences usually the cradle of new inspirations. As a brand, we are here to showcase the most deserving names from the fashion and arts industry across the globe”, Javaherpour added.
Apart from breaking societal barriers, BEHNOODE has played an instrumental role in bringing out the most creative talents from the industry. Behnood Javaherpour, over the years, has been engaging diligently to upscale his art universe Behnoode Foundation globally. His collection has some timeless masterpieces created by artists from the Middle East, Europe, Asia and other parts of the world.
In the face of the current humanitarian crisis in Ukraine, Behnood Javaherpour feels a responsibility to do his part to help displaced Ukrainian mothers and children who have fled their homeland. He is in contact with several humanitarian organizations that provide direct assistance to these families in order to make donation. As a fashion and luxury brand based in the Middle East, he is very concerned about the chaotic state of this war and all he wants is to provide support, warmth and hope to the fleeing mothers and children so that their skies do not collapse and the shadow of war may not overwhelm the future of the children.