Nespresso launches a range of exotic coffee recipes inspired by Brazil and positive mantras for a refreshing summer experience
Dubai, UAE –: This summer, Nespresso will transport coffee lovers to the tropics, with a brand-new summer collection featuring a range of coffees inspired by the exotic flavours of Brazil. Cool off with Nespresso’s refreshing new flavoured coffees, Barista Creations Tropical Coconut over Ice and Exotic Liminha over Ice, and brighten up your summer with limited edition accessories paying homage to Brazil’s vibrant landscape featuring sunlight lemon yellow and tropical leaf print designs.
With Brazilian supermodel Alessandra Ambrosio as the muse, the campaign encourages coffee lovers to make time for wellness practices and enjoy a more mindful summer outlook full of positivity and good vibes.
The start of the new season is the ideal time to implement new routines. Whether that is a regular morning espresso enjoyed alongside yoga practice or an iced coffee while reflecting and journaling, coffee is an essential grounding element that helps to sustain these uplifting rituals. To help fuel this mindful energy, Nespresso has created positive mantras for the summer season, with two of them – ‘Brew, Breathe, Bloom’ and ‘Inhale, Exhale, Enjoy’ featured on limited edition coffee mugs.
Alongside the mindful mantras and exotic new flavoured iced coffees, Nespresso’s summer collection brings with it limited-edition accessories and Vertuo machine, coupled with refreshing cold coffee recipes. All of this will be brought to life via the summer campaign film, which showcases uplifting rituals personified by Alessandra, grounded in Brazil and powered by great coffee.
Commenting on her involvement with the Nespresso summer campaign, Alessandra Ambrosio said:“Summer is my favourite time of the year and as a Brazilian I’m so proud to be the face of a campaign which is inspired by my home country. I love the concept of coffee marking important moments of reflection throughout the day. I’m so excited to be a part of such an uplifting campaign and to work with Nespresso to bring to life these delicious recipes, summery accessories, and quality coffee – and the Liminha over Ice really is Brazilian summer in a cup!”
Refreshing summer drinks celebrating Brazil’s vibrant flavours
This summer, cool down with the refreshing additions to the Nespresso Barista Creations for Ice range, including new tropical lime and mint sensations flavours, which will help keep the heat at bay. Inspired by zesty Brazilian flavours, the Liminha over Ice and Exotic Liminha over Ice are accompanied by brand new innovative recipes to create the perfect, indulgent iced coffee moment in the soaring temperatures. Nespresso is also relaunching some of the brand’s most popular summer blends, including the seasonal Barista Creations for Ice Black Coffees, the popular Barista Creations for Ice Coconut Flavour and the Tropical Coconut Flavour.