UAE’s long summer months have piqued a preference for chilled drinks and coffee is certainly no exception. Local favourite, RAW Coffee Company, in collaboration with Imagine, a UAE based boutique FMCG consultancy, have officially entered the ‘ready-to-drink coffee market’ with its newest white labelled beverage – SIP Cold Brew Coffee.
The newly launched beverage is meticulously developed at the state-of-the-art RAW roastery (in all Quoz – Dubai) by brewing 100% Arabica Single Origin specialty grade beans, sourced from Colombia, with in-house technology for 16 hours to develop its distinct and natural gourmet flavour. Additionally, the drink is low in calories, sugar and dairy free to cater to health-conscious consumers. Currently, four flavours are on offer – Golden Caramel, Roasted Hazelnut, Madagascar Vanilla, and the Original – all exclusively available on Talabat.
Kim Thompson, Owner & Managing Director – RAW, said “We’re extremely proud of this product, and the team at Imagine has made this a very seamless process. At RAW, we are constantly trying to leverage our expertise in order to deliver a product that provides a gourmet coffee experience to all subgroups within our target audience. We hope to expand SIP’s portfolio in collaboration with Imagine.”
Lucy Thomas, Strategy and Innovation Director – Imagine, said “SIP Cold Brew is the culmination of the incredible coffee knowledge and product development from RAW and the insight, brand building experience and passion from Imagine. We are so proud to be launching these 4 flavours and can’t wait to keep innovating with our friends at RAW to bring our consumers the next big thing in gourmet coffee.”
SIPpin’ it smooth!