Riyadh, Saudi Arabia: Mohamed Yousuf Naghi Motors (MYNM), the official importer of BMW Group vehicles in the Kingdom of Saudi Arabia, announced the opening of its new BMW Group showroom in Riyadh. Based on BMW Group’s ‘Retail.Next’ framework, the principles underpinning the design philosophy include more flexible and stylish interiors, with multi-functional areas and open spaces, and a seamless integration of all customer touchpoints.
The showroom unveiling also saw the debut of the BMW iX5 Hydrogen pilot fleet in the Middle East, which is set to demonstrate the reliability and suitability of alternative emissions-free drive systems for everyday use across the region. Media and industry stakeholders were one of the very first to gain a direct impression of the BMW iX5 Hydrogen through an interactive workshop and driving experiences.
Sheikh Mohammed Naghi, Chairman of Mohamed Yousuf Naghi Motors, said: “I am delighted to open the doors to our new facility, which truly reimagines the traditional showroom experience. Our customers can expect a completely different retail journey – one based on creating a memorable and authentic brand experience.”
Jean-Philippe Parain, Senior Vice President, Region Asia-Pacific, Eastern Europe, Middle East, Africa at BMW Group, said: “I would like to congratulate MYNM on inaugurating the first Retail.Next showroom in the Kingdom. The new facility will offer our Riyadh-based customers the infrastructure required for all their current and future premium motoring needs, allowing for a seamless journey based on both physical and digital points of interaction”.
Transforming traditional automotive showrooms into carefully designed conversational spaces, the Retail.Next concept puts the spotlight on the most advanced BMW Group models with unique lighting and lounge-like seating.
The strategy overhauls the buying process with salespeople interacting with customers at the vehicle displays – abandoning traditional sales cubicles to embrace the spirit of discovery and adventure that lies at the heart of every vehicle.
The service centre comprises of 18 work bays, including one exclusively for fast-tracked queues, providing the capacity to service up to 60 vehicles per day.