Riyadh, Saudi Arabia – – Boucheron has opened a new boutique at Centria Mall in Riyadh, Saudi Arabia, marking yet another milestone in the Maison’s expansion in the Kingdom. CEO of the Maison, Hélène Poulit-Duquesne stated “The Kingdom of Saudi Arabia holds a very special place of importance of us. Since our inception in the Saudi Arabian market in the early 2000s, we have been first-row witnesses to the Kingdom’s continuous growth and development, which has been truly inspiring. Without a doubt, our numerous Saudi clients have the deepest understanding of our values and history. Throughout the years, we have had the privilege to further our implementation strategy within the country and nurture wonderful connections. We now count a total of one boutique in Jeddah reopened in December 2022 in Al Khayyat Center, and three boutiques in Riyadh including our latest openings in Kingdom Centre last May and today in Centria Mall.”
The space embodies elegance and sophistication and is designed to reflect Boucheron’s refined international retail identity, showcasing its incredible savoir-faire, inspiring creativity, and unwavering innovation. Inspired by the Maison’s home at Place Vendôme in Paris, it offers an intimate, warm, and home-like environment for local clientele to discover the most exceptional jewelry creations. The boutique encapsulates the essence of Parisian architecture, incorporating iconic elements such as dark marble molded frames, black metal frames, and the symmetrical design characteristic of French classicism, creating a distinguishable signature.
The boutique features a private and cosy VIP Salon inspired by the Maison’s rich Art Deco roots and capturing the essence of Animaux de Collection, a recurring theme from the Maison’s universe that embraces the beauty of flora, fauna, and animals. Carefully chosen fabrics and finishings have been combined to craft a unique ambiance through an exquisite interplay of textures and colours.
To mark the grand opening, a curated selection of High Jewelry creations is showcased, alongside celebrated iconic collections Quatre, Serpent Bohème, Nature, Animaux de Collection and Jack de Boucheron. Star pieces include the Feuilles d’Acanthe Question Mark necklace, formed from acanthus leaves in a flowing tribute to the architectural beauty of Paris and the wonders of nature, along with matching bracelet and ring, as well as the Grosgrain necklace crafted from malachite and onyx, featuring the over-sized grosgrain motif which pays tribute to the origins of its founder Frédéric Boucheron, son of a draper.
To celebrate the grand opening, Boucheron is proud to bring the iconic Jardin d’Hiver, ‘Winter Garden,’ as a stand-alone for the first time in the Middle East, as a tribute to the one located in the flagship in Place Vendôme, Paris. This beautiful installation, located just outside the boutique, will grace Centria Mall for 14 days. The Jardin d’Hiver is aiming to provide a comprehensive French art de vivre experience and will immerse visitors in a world of refinement. It shows that Boucheron’s boutiques aren’t made only for shopping, but enable visitors to feel emotions, and to create memories.
With this new boutique, Boucheron redefines luxury at Centria Mall, elevating Saudi Arabia’s standing as a global high-end retail destination and reaffirming its commitment to strengthening its presence in the thriving market.
The Maison’s footprint in the Middle East continues to grow; Boucheron now has a total of 12 boutiques in the region, 4 of which are in Saudi Arabia.