Dubai, United Arab Emirates-: The exclusive B2B event, hosted within the European program “EU Fresh Fruit Gift,” dazzled Dubai on October 10, 2023, at the International Centre for Culinary Arts. The event was a convergence point for Horeca professionals, importers, distributors, wholesalers, bloggers, journalists, and grocery chain representatives. They came together to savor the flavors of European cherries, blueberries, and raspberries and explore exciting collaboration opportunities.
The “EU Fresh Fruit Gift” campaign, financed by the EU, aspires to introduce Greece’s fresh cherries and Romania’s blueberries and raspberries to consumers in India, the UAE, and the UK. Spearheading this initiative are the Agricultural Cooperative of Rachi Pieria “Agios Loukas” from Greece and The Association of South Fruit Producers – FRUCTPROD from Romania.
Throughout the event, participants engaged with representatives from these organizations, immersing themselves in the delights of European fruits. They also delved into the “EU Fresh Fruit Gift” program and its potential collaborations.
The International Centre for Culinary Arts Dubai, ICCA, played a pivotal role. The chefs showcased the versatility of these fruits through a culinary journey, creating dishes that celebrated the promoted products.
This event wasn’t just about taste; it was about building bridges, sharing insights, and promoting the exceptional qualities of these fruits. By uniting stakeholders from various sectors, the event set the stage for a vibrant future in the European fresh fruit market.