Dubai Festival City Mall Announces Launch of New Helipad Experiential Hotspot ‘Helipad by Frozen Cherry’

Helipad by Frozen Cherry, inspired by Frozen Cherry renowned in Beirut as an eclectic venue, is the newest licensed addition to the Vibes by the Bay experience, offering incomparable food and entertainment

Dubai, UAE, 13 December 2022: Al-Futtaim Malls’ Dubai Festival City Mall is teaming up with the Unipod Hospitality and Limestone Lab to launch its newest experience, Helipad by Frozen Cherry. Inspired by the original Frozen Cherry in Beirut, where visitors enjoy breathtaking views from above the clouds, Helipad by Frozen Cherry will feature an equally spectacular outdoor view, atop Dubai Festival City Mall’s south helipad.

Founded in 2016 in Lebanon, Frozen Cherry’s name comes from its distinctive shape, which is recognizable from above. In only a few short years, it’s become known as a must-see destination for both locals and globe-trotters who are in the know, with footfall of over 3,000 people per week. Helipad by Frozen Cherry promises the same unforgettable experience when it opens in the first quarter of 2023.

Like the original, Frozen Cherry Dubai will feature fabulous, themed music nights including Unplugged on Thursdays, Pop on Top on Fridays, and Sunday Sessions. Other regular events will include AstroMondays for astronomy enthusiasts; Sundaze, a daytime electronic music event; PeakNic, a hip garden party; and LivingRoom Sessions, featuring eclectic sounds that will make sunsets even more unforgettable.

Visitors can also anticipate top-notch lighting, an eclectic menu, and an enticing selection of beverages crafted by top mixologists.

Hayssam Hajjar, General Manager of Al-Futtaim Malls – UAE said, “We are excited to be partnering with Unipod Hospitality and Limestone Lab to debut Helipad by Frozen Cherry. Offering unmatched experiences to our customers has been always crucial when introducing a new concept or venue to Dubai Festival City Mall. Helipad by Frozen Cherry is no different—it’s so much more than an outdoor venue. It’s an ‘Only in Dubai’ experience designed to exceed expectations and become yet another global destination on our map. Mark your calendars and join us at Helipad by Frozen Cherry in the first quarter of 2023.”

Elie Zouein and Nasri Choueiri, the founders of Frozen Cherry Beirut commented, “We have been on the lookout for almost two years for the perfect location for Frozen Cherry Beirut and we are super excited to have found this exceptionally unique helipad location at Dubai Festival City Mall that will bring a never-seen-before panoramic experience of the Dubai landscape.”

Hassan Ballout, Co-Founder and CEO of Limestone Lab added, “Having been in the market for over two decades we are versed in the nuances of the F&B landscape and the concepts Dubai residents and visitors are drawn too. Following a longstanding affiliation with the Frozen Cherry founders, we instantly knew it would be the right brand to bring to the market and be supported by the outstanding dynamic leadership and management of Dubai Festival City Mall. It gives me great excitement and confidence that this triple collaboration and partnership will be a recipe for success for this neo-unconventional-spatial experience.”


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