Souk Madinat Jumeirah celebrates 20 years of championing tourism, culture and heritage in Dubai

Cultural showcases every Saturday and Sunday from this month through November will celebrate the anniversary and honour local traditions

Dubai, UAE-: Souk Madinat Jumeirah, a charming destination home to culture, shopping and dining within a traditional Arabian setting, celebrates its 20th anniversary this October. One of the city’s most prominent destinations within the expansive Madinat Jumeirah Resort, the Souk has captivated residents and visitors for two decades with its distinct atmosphere and architecture, renowned dining and entertainment experiences and breathtaking views of the iconic Burj Al Arab.

To celebrate the milestone, the Souk is hosting dynamic cultural showcases every Saturday and Sunday starting this month until November. Visitors will be transported to a bygone era as traditional drummers create a lively atmosphere that echoes through the bazaar halls. Visitors can take pictures with a cultural symbol of the UAE, the mighty falcon, see basket weavers and fishnet makers preserve their cultural heritage through age-old crafts and challenge each other to traditional games for a touch of Emirati nostalgia.

A brief history

Launched in 2004, the destination joined a rapidly transforming cultural and economic landscape in Dubai. Created under the vision of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, the destination was envisioned to reimagine local history for the modern era, drawing inspiration from the iconic Al Fahidi Historical Neighbourhood and Dubai Creek.

In 20 years, Souk Madinat Jumeirah has become a beloved destination that brings local culture and heritage to life through winding corridors reminiscent of traditional markets, serene waterways, and Sikka-inspired architecture. Today, the destination is home to 100 shops and kiosks trading a myriad of local and foreign treasures, and more than 20 popular dining destinations serving cuisine from Persia, India, Japan, Greece, Mexico and Polynesia.

Championing culture, art and heritage

The Souk has been a champion of local culture, artisans and craftsmanship since its inception, reviving and preserving age-old traditions for younger generations, expatriates and international visitors to encounter. It offers a dedicated Heritage Courtyard, a marketplace setting designed to evoke a sense of the UAE’s rich history and bring traditional Emirati culture to life through its authentic look and feel.

The space invites visitors to engage with local vendors selling a range of traditional products, including honey, dates and chai, handwoven materials, rugs and jewellery made of pearls and semi-precious stones. On special occasions, visitors can encounter local fishnet weavers, sadu artists and more at the destination for authentic cultural immersion and education.

Alongside its focus on the past, Souk Madinat Jumeirah provides a platform for contemporary local artists and creatives. Those wandering through its halls will encounter over ten hand-painted murals by emerging and established homegrown artists that speak of local culture, blending the past, present and future through evocative visual stories.

Diaa Allam, a Dubai-based artist who painted 21 calligraphic panels at the Souk capturing the wisdom of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and Ruler of Dubai, said, “I have visited Madinat Jumeirah so many times over the years. I always imagined my art to be a part of this place. I find Souk Madinat Jumeirah fits my art style because it represents the heritage of the UAE and has space for a contemporary touch that compliments my art.”

In contrast to local heritage, the Souk is also home to the immersive Theatre of Digital Art (ToDA). This multimedia, multi-sensory experience reimagines the gallery experience by immersing visitors in dynamic audio-video storytelling that celebrates the life, journeys and creations of the world’s most prominent artists, from Frida Kahlo to Vincent Van Gogh. Its programme also includes interactive music performances, serene yoga and wellness sessions, children’s entertainment and more, bringing a technological and innovative twist to the Souk’s diverse attractions.

An upscale indoor souk experience

The Arabian market at the heart of the Souk Madinat Jumeirah experience combines traditional Middle Eastern shopping culture with boutique brands and unique finds sourced from diverse corners of the world. Visitors can explore a wide variety of gifts and souvenirs, artisanal pieces and fashions, from authentic handmade pashminas from Kashmir, hand-loomed carpets and fragrant oud to jewellery, traditional clothes and beachwear for an upscale souk shopping experience.

Many of its retailers, such as Pride of Kashmir and Sindbad Antiques, are also celebrating the milestone anniversary with the destination as some of its longest-running tenants.

Marking two decades years at Souk Madinat Jumeirah, Musadiq Shah, MD and Founder of Pride of Kashmir said, “For 20 years, Pride of Kashmir has been synonymous with luxury and craftsmanship at Souk Madinat Jumeirah, where tradition meets elegance. As one of the Souk’s earliest tenants, we have shared in its journey of becoming a premier destination for discerning shoppers. Our curated collection of authentic pashmina shawls, hand-knotted carpets, and unique artefacts reflects the Souk’s dedication to offering only the finest quality and artistry. Over the years, we have had the privilege of serving distinguished clients such as Bill Clinton, Piero Ferrari, Sheikha Lubna Al Qasimi, Roger Federer, Valentino and Luciano Benetton, among others. We are proud to stand alongside the Souk’s visionary management as they continue to set the standard for luxury retail in Dubai. Here’s to continued success as we celebrate two decades of excellence together.”

AbdulRahman Jaber, Director of Al Jaber Gallery, said, “From the very beginning, Al Jaber Gallery has been an integral part of this [destination’s] cultural journey. As one of the first tenants of Souk Madinat, Al Jaber Gallery is proud to have been a part of this landmark destination since its inception. For 20 years, Al Jaber Gallery has stood as a cornerstone of the Souk, offering a diverse collection of handcrafted treasures, artisanal souvenirs, and traditional Middle Eastern artefacts. Our presence here is more than just a retail space; it is a testament to a strong and enduring partnership built on shared values of quality, authenticity, and a deep appreciation for cultural heritage.

He added, “Just as the Souk provides an immersive journey into the heart of Arabian culture, Al Jaber Gallery offers a curated selection of items that capture the spirit of Dubai – items that visitors can take home as keepsakes of their extraordinary experiences. Each piece at Al Jaber Gallery tells a story of tradition, craftsmanship, and the rich cultural mosaic of the Middle East. As we celebrate 20 years of Souk Madinat, we also celebrate two decades of fruitful collaboration that has only grown stronger over time. Together, we have welcomed countless visitors, sharing with them the warmth, beauty, and hospitality that Dubai is known for. We look forward to continuing this journey, creating more memories and inspiring moments for everyone who steps into the Souk and our gallery.“

Top dining draws

While the market has been central to the destination’s offering, Souk Madinat Jumeirah is equally regarded for its many high-end dining options. It boasts 20 local and international dining concepts across its property, some of which have been longtime favourites among Dubai’s residents. With enchanting views of the Burj Al Arab and the destination’s winding waterways, the destination’s restaurants offer discerning gourmands a world tour of culinary flavours, stretching from Europe to North America all the way to Far East Asia, the Indian Subcontinent and beyond.

Chef Jolbi of Sushiyaki, a newcomer in the Souk’s dining roster, said, “At Sushiyaki, located at Souk Madinat Jumeirah, we offer more than just a meal; we deliver an authentic taste of Japan with some Peruvian touch.  Our restaurant is a place where traditional Japanese cooking meets modern flair in products, flavours and different techniques. From our beautifully crafted sushi platters and set menus to our diverse a la carte options, we aim to provide a complete modern Japanese cuisine dining experience. In the bustling dining scene of Souk Madinat, Sushiyaki stands out by blending classic Japanese flavours with creative twists.”

Taverna’s Head Chef Thodoris Rouvas said, “”Taverna is a family restaurant where people move around, play with tastes and senses. We aim to recreate the joyful atmosphere of a ‘Panigiri’—a traditional Greek festival, or just like a Greek Sunday table, where food brings everyone together. At Taverna, it’s all about having a fun time and enjoying food.”

Yailin Marrero, General Manager of Trader Vics, which has been a resident of Souk Madinat Jumeriah for 20 years, said, “As one of the long-standing venues at Souk Madinat, Trader Vic’s is proud to be a part of this vibrant and iconic destination loved by tourists and locals alike. Our prime waterfront location within the Souk elevates the dining experience, allowing guests to soak in the stunning views while enjoying our infamous Tiki cocktails, live music and globally inspired dishes. We’re thrilled to continue celebrating with Souk Madinat and creating an unforgettable experience that keeps guests coming back.”

The Souk’s array of restaurants and cafes includes: