- Protein is all the rage but new data shows adults 50+ are still missing the mark
- Packed with 30 grams of high-quality protein and 1 gram of sugar, Ensure Max Protein delivers strength in a bottle
Riyadh, November — Let’s be honest – as adults, our busy schedules can get in the way of our own self-care, and that includes getting the right nutrition. The numbers back this up: more than 1 in 3 adults over 50 still aren’t getting the protein they need daily, according to new National Health and Nutrition Examination Survey (NHANES) data from researchers at Abbott and the Ohio State University. That’s why Abbott is introducing Ensure® Max Protein – a 150-calorie nutrition drink with 30 grams of high-quality protein and 1 gram of sugar – to help adults kick-start their #healthgoals.
This new nutrition drink gives adults all the perks of protein, from maintaining or rebuilding muscle mass to helping to satisfy hunger, in an easy, on-the-go option for our busy day. All without sacrificing on taste. For the chocolate and coffee lovers inside all of us, Ensure Max Protein comes in two great flavors, including Milk Chocolate and Café Mocha. The Café Mocha flavor includes 100 milligrams of caffeine from Colombian coffee extract, which is as much as one cup of coffee, to help energize your day.
“As we age, our bodies change and so do our nutritional needs,” said Dr. Saddah Eshki, consultant in medical nutrition therapy. “It’s instrumental for people to adapt their eating habits to their changing lifestyles by making sure they are getting a sufficient amount of protein to keep them healthy. Ensure Max Protein is a great source of protein especially for those on the go, who find it difficult to get the right amount of protein in their regular meals.”
protein perks
Staying energized and strong becomes more of a drag with age. That’s why it’s important to know how much protein you may actually need. A person weighing 70 kilograms would need roughly 54 grams of protein a day, according to dietary guidelines.2 However, your protein needs change based on factors like age, activity level or illness – and current recommendations don’t take that into consideration. And, not all proteins are created equally – some proteins lack the essential amino acids that your body needs but cannot create. Research shows it’s important to make sure that your diet contains high-quality proteins, that provide all nine essential amino acids, to help support overall health.
Ensure Max Protein is designed to help refuel the body and includes:
- 30 grams of high-quality protein – with all nine essential amino acids
- 1 gram of sugar, 1.5 grams of fat and 150 calories
- 22 vitamins and minerals, including antioxidant vitamins C and E to support normal immune function, and calcium and vitamin D for strong bones
“Abbott has always been about nourishing adults and helping them live stronger, healthier lives powered by the latest advances in science,” said Ahmed Amin, regional medical director at Abbott in the Middle East. “For Ensure, helping adults reach their health goals comes in all forms – whether managing an illness or maintaining strength and energy. Our newest formulation – Ensure Max Protein – delivers strength in a bottle, so adults can stay active and tackle life’s demands.”