Accor, a world leading augmented hospitality group, has partnered with UAE entertainment giant, Bulldozer Group, to unlock more exclusive and dynamic experiences for members of its newly launched lifestyle loyalty programme, ALL – Accor Live Limitless.
The collaboration builds on Accor’s ambition to become a lifestyle enabler, with Bulldozer Group famed for its portfolio of original nightlife venues and award-winning restaurants, including Gaia, Scalini and Shanghai Me as well as state-of-the-art productions and cutting-edge events through BASE Dubai that are setting regional and global trends.
Following the deal between the two leading lifestyle brands, ALL – Accor Live Limitless members will be offered privileges at most Bulldozer Group venues and restaurants, including
BASE Dubai, an immersive open-air super club that regularly plays host to A-list celebrities from superstar DJs such as Black Coffee to performing artists including Jason Derulo, Tyga and Trey Songz. Backstage passes and meet-and-greets with artists are also up for grabs as part of partnership benefits.
Diamond members will also be entitled to receive special benefits at Bulldozer Group restaurants with the choice of premium dining experiences including Shanghai Me, Scalini and Gaia.
The exclusive privileges don’t end there; during the Formula 1 Abu Dhabi Grand Prix, which takes place every November, Accor will host an exclusive F1 party and other exciting hospitality events for ALL members on Bulldozer Group’s sought-after terrace which is located at the heart of the action – overlooking the Yas Marina Circuit.
“As an operator of dynamic nightlife venues and restaurants with a distinctive atmosphere, the Bulldozer Group is the perfect fit for Accor and what it has set out to achieve with ALL – Accor Live Limitless,” said Yigit Sezgin, Chief Commercial Officer, Accor Middle East & Africa.
“Our ultimate ambition is to offer our loyal customers limitless experiences, not only in travel, but in life, and the unique benefits and privileges this partnership delivers – from F1 parties with unrivalled racetrack views and backstage passes at A-lister gigs to once-in-a-lifetime meetings with headline acts from around the world – brings this aspiration alive.”
Evgeny Kuzin, Managing Partner and Co-Founder of Bulldozer Group said, “a limitless lifestyle is an important part of our core culture, an ideology that we promote and facilitate for all of our clients, and one of my personal values, so we are excited to work with Accor on such an incredible programme. This partnership provides a wonderful opportunity to share our values and expertise, and we are proud to be able to provide exquisite experiences for Accor members.”
The recent launch of ALL – Accor Limitless Live marked a milestone in the evolution of Accor by merging its distribution platform (Accorhotels.com) with its loyalty programme (Le Club AccorHotels) to create a single global gateway for customers and giving them access to the world of Accor.
It not only offers members benefits across Accor’s entire ecosystem of 35-plus brands, but ‘money can’t buy’ experiences that go beyond hotel stays, made possible through significant partnerships with global names in entertainment, dining and sports – the passion points Group research identified resonated most with its loyalty members.
‘Our customers are eager to experience more culinary and nightlife benefits with our new loyalty program. This regional partnership reflects our elevated ambition to provide limitless access to our best members, both day and night, with leading UAE operators’ said Sezgin.
The agreement with Bulldozer Group, negotiated by Accor Middle East & Africa, builds on momentum of headline-grabbing partnerships the Group has already forged for ALL – Accor Live Limitless with AEG, IMG and Paris Saint-Germain Football Club (PSG).
Earlier this year, Accor extended its relationship with the world’s leading sports and live entertainment company, AEG, beyond the Accor Arena in Paris to include additional premium venues and offering more than 60,000 tickets and private suites for loyalty members in Latin America, Asia and Europe. It also secured a multi-year partnership agreement with Paris Saint-Germain Football Club (PSG), with ALL named Principal Partner and official jersey sponsor, and signed a deal with sports, events, media, fashion and immersive food experiences specialist, IMG, giving ALL members access to chef masterclasses, culinary encounters and from 2020, selected Taste Festivals around the world.
The Bulldozer Group partnership significantly boosts the range of diverse ALL member events in the Middle East and Africa, complementing upcoming calendar highlights that include the International Film Festival Marrakech (late November/early December) where official partner, Sofitel Marrakech, will stage the star-studded event’s opening gala party and the Mubadala Tennis World Championship in Abu Dhabi (December), offering immersive experiences that will range from tennis star meet and greets to VIP lounge access.