AlUla, Saudi Arabia – -Platinum Heritage Saudi launched its luxurious experiences in Sharaan Nature Reserve on 1 September 2024. As one of the only operators with exclusive access to the Reserve, Platinum Heritage Saudi is proud to take guests on an exploration of natural sandstone structures engraved with ancient literature and unique landscapes. Each experience is complemented by a fine dining experience among breathtaking canyons.
Platinum Heritage started operating in the neighbouring UAE over a decade ago, providing guests with premium and sustainable ways to explore the desert in iconic vehicles. After 12 years spent curating the highest-quality adventures and showcasing local culture and heritage, Platinum Heritage is ready and excited to start offering luxury safaris in AlUla.
This new experience will offer visitors to AlUla a unique and meaningful way to responsibly explore one of its hidden gems. Platinum Heritage, a sustainable luxury operator, might be new to AlUla, but their passion and industry expertise promise to make it the go-to operator for a one-of-a-kind safari through breathtaking landscapes that can only be seen in Sharaan Nature Reserve.
Journey through pristine landscapes where history and mystery intertwine
Sharaan Nature Reserve, known for its magical landscapes and rich biodiversity, is the ideal backdrop for exclusive canyon adventures boasting breathtaking scenery, cultural heritage and indulgent cuisine. As a sustainable luxury brand, Platinum Heritage Saudi offers culturally rich experiences that infuse history, luxury, and adventure into an unforgettable journey through ancient civilisations. The products offered are:
- Sharaan Platinum Lunch Safari: Embark on a luxurious journey through the exclusive Sharaan Nature Reserve, a protected ecosystem accessible only through Platinum Heritage Travel in style in Land Rover Defender 130s across diverse natural terrains, from dusty desert paths and towering canyons to serene grasslands and unique hexagonal-patterned landscapes. Discover natural sandstone structures, admire the area’s biodiversity, and relish a sumptuous South African “Braai” (grill) amidst the dramatic canyons.
- Sharaan Platinum Dinner Safari: The afternoon is dedicated to uncovering impressive rock formations etched with ancient stories, learning about local folklore and visiting lush fields filled with unique scents of the local At sunset, sit back, relax atop a canyon that overlooks a stunning valley, and watch as the sun shares its last rays with Sharaan while indulging in canapes and refreshments. Upon arrival at the dinner camp, guests can be prepared to have their breath taken away by a magically lit canyon setting where they will spend the evening. The journey continues with a nocturnal eco-walk accompanied by UV lights and guided by an expert Conservation Guide. An exclusive cabana surrounded by untouched wilderness sets the environment as a private chef prepares a luxurious South African “Braai” for dinner. The evening is concluded with an elegant stargazing session complete with a telescope and insightful astronomy talk.
An Unprecedented Blend of Luxury and Heritage
Platinum Heritage experiences are curated to offer a luxurious and immersive exploration of AlUla’s rich heritage. Guests will uncover ancient symbols and inscriptions etched into rock facades, learn about the use of natural landmarks and rock formations by ancient tribes, and gain in-depth knowledge from expert Conservation Guides. Each journey combines historical discovery with high-end comfort, providing an unparalleled experience.
A Commitment to Sustainable Luxury
Platinum Heritage Saudi is dedicated to delivering extraordinary, sustainable luxury experiences. As one of the only operators with exclusive access to the Sharaan Nature Reserve, guests get a unique perspective on AlUla’s natural and historical treasures. The experiences are designed to preserve the environment and honour the local culture while offering an unmatched journey through time.
Platinum Heritage is a proud part of Hero Experiences Group – the pioneer behind some of the most meaningful, sustainable luxury adventures across the United Arab Emirates and Saudi Arabia. Adam McEwan, Group CEO of Hero Experiences Group, said, “We are thrilled to introduce Platinum Heritage’s award-winning blend of luxury and cultural exploration to Alula. Our collection of unique offroad safaris offers an exclusive glimpse inside one of the world’s least explored landscapes. We are committed to delivering authentic experiences that are both extraordinary and respectful of this incredible destination.”