| – AMATO empowers lingering emotions through his fashion film Genesis – Asim Riaz stars as the first-ever male Bollywood star to open Arab Fashion Week – |
| Dubai, UAE – “Black is coming to light” said Furne Amato. “This film is about a new beginning, changing the norms and challenging the future,” he added. “I believe that designers are born not just to adapt but to create. Amato’s GENESIS is a canvass of hope, waiting for the sun to shine and the colours of nature to touch life. It is not just about the dresses but the intense feelings that heralds with it – because the collection changes but the emotion lingers.” Critically-acclaimed Dubai-based fashion house AMATO Couture to unveil new collection tomorrow at Arab Fashion Week-Men’s Spring/Summer 2022 presentation shot in a full black and white film, produced by trending celebrity agency YUGEN Group, which also produced Arab Fashion Week’s historical and most viewed film of all time – Inner Sanctum – with Miss Universe Pia Wurtzbach directed by Dubai Director Alex Suhorucov. This is Furne Amato’s first full length fashion film shot in Black and White by Dubai Filmmaker Monte, and also the first at Arab Fashion Week-Men’s. Speaking about creating a full black and white film, Furne Amato said: “The fashion film GENESIS is the first ever black and white film in the history of Arab Fashion Week featuring rising Bollywood star Asim Riaz as the first ever male star from Bollywood to open Arab Fashion Week. It also co-star upcoming Polish model Daniel Dejne and was produced by Dubai-based celebrity agency YUGEN PR. “ Asim Riaz flew to Dubai early this year to shoot the fashion film which is an embodiment of our new generation’s quest for art and hope and the commencement of the never ending revolution for fashion by designers and creators. “I am extremely happy and blessed to be working with fashion legend Furne Amato and celebrity producer Josh Yugen for this monumental project in my career,” said Asim Riyaz The premiere of the fashion film will be unveiled tomorrow, Monday, 29th June 2021, 8 PM (Dubai time) and will be available at Arab Fashion Council’s Instagram and Facebook Accounts. |