Dubai, United Arab Emirates –The German National Tourist Board (GNTB) now belongs to the Champions in the TOP 100 Innovation Competition. In the 27th round of the scientific selection process, the GNTB convinced the jurors in the “class B“ of corporations (size: 51 to 200 employees) with its innovative achievements.
Specific projects that contributed to the jury’s decision were the use of new technologies, such as the “Mixed Reality” application “Palaces, Parks and Gardens,” in which internet users virtually visit Neuschwanstein Castle, or Sanssouci Palace. A speaker describes the details of each castle in the selected national language. In the #CelebratingBauhaus campaign, experts honored the digital presentation and cultural marketing of the 100th anniversary of the famous Bauhaus art school. Another project included in the evaluation was the GNTB’s pioneering role in the application of face filters for tourist campaigns on Facebook and Instagram. These filters allow users to combine their profile pictures with predefined motifs to create individual image compositions.
“In the course of the digital transformation, large parts of the tourist value chain are changing. We are very proud that the GNTB’s commitment to provide clear impulses for the tourism industry is recognized in the TOP 100 innovation competition,” explains Petra Hedorfer, CEO of the GNTB Board.
Since 1993, compamedia has awarded the TOP 100 seal for exceptional innovation skills to medium-sized companies. The scientific management has been under the direction of Prof. Dr. Nikolaus Franke, founder and board member of the Institute for Entrepreneurship and Innovation at the Vienna University of Economics and Business. The mentor of TOP 100 is the science journalist Ranga Yogeshwar, and project partners are the Fraunhofer Society for the Promotion of Applied Research as well as the BVMW (German Association for Small and Medium-sized Businesses). As media partners, the outlets manager magazine, impulse, and W&V (Werben & Verkaufen) accompanied the company comparison.