Bonnon Co. Ltd. is a popular domestic coffee chain established in 2006 and today have 23 coffee shops in the Kingdom of Saudi Arabia. Bonnon coffee shops are present in famous Malls and also have drive-thru locations. Recently the company launched its new Corporate Identity and also highlighted some of its ambitious projects that it will be undertaking in 2021. One of the most inspired projects that the coffee chain will launch is the Bonnon Coffee Academy in Jeddah which aims to train and equip Saudi youth for the coffee business in terms of barista training to the level of best international standards and also know how of opening or operating a successful coffee business. Saudi Arabia is one of the fastest growing markets for coffee not only in the Middle East region but also in the world. Salem Binmahfouz, consultant to the Bonnon company noted that the opportunity in F&B segment in Saudi Arabia today is more than ever before and this has been possible due to the strategic planning and vision of the Custodian of the Two Holy Mosques King Salman bin Abdulaziz and the Crown Prince HRH Mohammed Bin Salman. It is one of the key objectives of Vision 2030 to expand and diversify the economy.
CEO of Bonnon Co. Ltd. Kamran Khan said that 2021 will be an important year for Bonnon as the brand takes a giant leap in brand expansion, products expansion including other key initiatives. He also said that Saudi Arabia has the potential to lead the F&B segment in the Middle East and that we have big plans to be an important player in the industry. Apart from the aggressive expansion plan, we also have several strategic projects that will make Bonnon a dominant player in the coffee industry. There are hundreds of coffee brands in the market today but only the ones with strategic planning and focus on providing genuine coffee products and experience will survive and thrive.
Bonnon takes pride in providing authentic coffee taste and their tag line also says “Genuine Coffee Habitat”. Real coffee lovers value and appreciate Bonnon coffee products.