Chery is lighting up the Torch Doha during the upcoming FIFA World Cup Qatar 2022 to share the event with global fans through cheering lamp signals.
2022 world cup is the first time that held in Middle East region, the famous Khalifa International Stadium in Doha will host all eight matches of this year’s World Cup, including the group stage, the eighth-final, as well as the 3rd place match. At that time, the Torch Doha next to the Khalifa International Stadium will become the preferred showcase for Chery to demonstrate its corporate image and brand strength.
Notably, in addition to lighting up the Torch Doha and multiple LED screens on arterial roads, Chery will light up the city landmarks of Saudi Arabia, Iraq, Bahrain and other Middle East countries at the same time, and the “landmark lighting plan” of Mexico and other countries is also being implemented as scheduled.
Furthermore, Chery will launch a variety of owner activities for millions of users worldwide during the FIFA World Cup Qatar 2022, including TikTok “play together” challenge, hundreds of sporty people commenting on football, and prize-giving contest on scores of winning team. Besides, Chery will organize the “WCWL Carnival Night” activity for crucial matches so as to invite numerous vehicle owners and football fans to watch the exciting matches together, which will completely ignite the passion of the World Cup.