The indie burger concept eyes on dominating the local and global burger scene
Dubai UAE: Multi-awarded burger joint SLAW’s notable achievements in the past year paved the way for its expansion into another area in Dubai. A year after they first launched in March 2021, in excess of 80,000 hungry burger aficionados have been served , with over 250,000 burgers sold to date by the trailblazing brand.
As part of its huge expansion plan, internationally and locally, SLAW is opening its second branch in Al Barsha. The newest Hessa Street venue presents a cozy and relaxed atmosphere, with promises of the same high standard food and experience for patrons and newcomers alike.
SLAW continues to generate a loyal customer base, thanks to their mouth-watering handcrafted menu offerings and genuine hospitality. “We decided to open the second branch in Dubai as the demand for SLAW skyrocketed, and it was the perfect time to grab the opportunity to branch out,” said Chef Ali Yazdi, aka Mr. SLAW.
The need to expand to more areas in Dubai reached an all time high throughout the year. This impressive milestone was the push Ali and his team needed to decide and open up in the up-and-coming area of Hessa Street. The strategic location of the new venue is a great way to reach SLAW loyalists and introduce it to potential diners who reside on the other side of the city.
SLAW fans may look forward to the same sensational menu, as well as new, upcoming dishes exclusive to the new store. To preserve the quality and consistency of the flavorsome favorites such as the Classic Chicken Sando, Nashville-style Fish Sando, and the BBQ Bacon Cheeseburger, Mr. SLAW himself overlooks the entire behind-the-scenes production. According to Chef Ali, “We have a central kitchen, where everything gets prepared freshly under my close supervision and packed for the branches,”. This guarantees that burgers, fries, sandos, and all other SLAW specials are crafted with the highest standards, ensuring consistency and top-of-the-line ingredients.
Fast-growing SLAW’s continued success in the Dubai F&B scene has its sights on serving more burger connoisseurs and expanding in the region this year.