According to study.com, ‘Health is defined as the overall mental and physical state of a person; the absence of disease. … Wellness refers to the state of being in optimal mental and physical health.’ It has long been widely considered that true wealth lies in good health. With the advent of Aloka Wellness as a virtual wellness hub providing realtime access to a cadre of the world’s leading health and wellness practitioners, global citizens and in particular residents of the Kingdom of Saudi Arabia (KSA) play a pivotal role in developing this niche tourism market.
Launched in July 2020 via a series of Live Virtual Retreats on the Instagram platform, Aloka Wellness has already partnered with over 100 practitioners in a wide range of wellness disciplines including nutrition, yoga, fitness, NLP, psychological and financial sustainable best practices. This growing online directory of professionals are individually screened and interviewed before being onboarded to their website registry, with Aloka providing an introductory welcome chat session to each potential client to help guide them towards choosing the ideal practitioner for them.
Health & Wellness Kingdom
Aloka’s principals consider it vitally important that residents of the Kingdom of Saudi Arabia and visitors alike appreciate the value of self care as a priority and that concept and way of life becoming a key determination in how one spends their time and money. With so many norms being challenged and adjusted given the COVID-19 pandemic, vacations as we knew them are for the time being a thing of the past. This requires a new mindset and approach to tourism as a product and service where nations are adapting to focus on natural and competitively advantageous avenues to promote their culture and offerings. The concept of ‘Staycations’ where residents in a country opt to explore their homeland as a tourist was already trending before the pandemic. Now more than ever, Saudis and over time visitors to the region have the opportunity to simultaneously experience everything the KSA has to offer culturally as well as from a Wellness Tourism standpoint.
Challenging Times, Boundless Opportunities
In matters and times of crises, opportunities abound. This does not reflect an opportunistic approach but rather can evolve into a renewed collective thrust and realigned perspective on how locally available natural resources and complementary wellness services can positively affect those who are in need of holistic care. In fact, the potentially positive effects on the general citizenry while encouraging local Tourism sector awareness and driving economic activity are pragmatic by expectation and realistic in scope. Even in so-called normal times overall wellness as a personal priority often takes a backseat to the daily pressures of work and family life. Often this leads to lifestyle diseases and increasing stress and obesity levels due to an absence of a health regimen or fitness routine. With so many persons still spending much of their time at home with family or alone, the prospect of safely getting out of one’s home literally and virtually to explore healthy, life-affirming options is expected to be a key driver to restoring and maintaining personal and business wellness in homes, companies and government agencies.
Nation states seeking to reenergize their population and economies are increasingly partnering with niche service providers like Aloka Wellness to bolster their Tourism footprint in the fast-growing sector that is Health & Wellness. With projections of a return to some semblance of normalcy looking at two or more years, this provides a unique opportunity to cultivate a culture and sector for the benefit of our citizens and economies. Find our more about Aloka Wellness’ mandate to make the world a better, healthier place at www.aloka-welness.com