100% of brand’s products to be made solely with ingredients
that people know and love by end of 2020
Jeddah, KSA , – : A regional MAGGI “Cook the Difference” workshop held in Al Gouna, Egypt, emphasized the health benefits and goodness of home cooking as the iconic brand outlined 15 Trends Inspiring Tomorrow’s Food being published on its website.
The changes are happening as MAGGI announces this year, it will complete the journey it launched back in 2014 to have its products[1] solely include familiar and natural ingredients found in a typical Kitchen Cupboard, without artificial colors, flavors, or added preservatives.
The trends are inspired by public demand for more Authenticity which is bringing back ingredients such as grains recognized for their high protein and fiber attributes, among others; emphasis on Nutrition for Health is driving recipes to include more nutritious alternatives, such as sunflower or olive oil; and a desire for Flavor Experiences is infusing products with more spice varieties from cuisines around the world.
“As MAGGI, we want every person to cook the difference: to cook enjoyably, easily and healthily, as we help them realize their full potential in every meal in order to make a difference in their family’s lives,” said Jessy Abdulnour, Nestlé Business Executive Officer, Middle East & North Africa. “The completion of MAGGI’s Kitchen Cupboard journey in particular essentially means that people cooking with our products can now get the taste they love while being fully comfortable with the ingredients they’re consuming.”
MAGGI’s latest innovations aimed at inspiring and facilitating healthy home cooking with balanced and wholesome ingredients include bouillons, pastes, sauces, mixes and other products.
MAGGI’s Kitchen Cupboard initiative is part of Nestlé efforts towards achieving a number of nutrition commitments published by the company in the region: to “Simplify our ingredients list,” “Help reduce the risk of under-nutrition through micronutrient fortification,” further “Reduce salt, sugar, and saturated fats in our products,” and “Increase vegetables, fibre-rich grains, pulses, nuts and seeds in our products.”
[1] In UAE, KSA, Kuwait, Bahrain, Oman, Lebanon, and Jordan