Dubai, UAE-: Georges Farhat has been appointed as Cluster General Manager of Avani Palm View Dubai Hotel & Suites and La Suite Dubai Hotel & Apartments. With almost 30 years of industry experience and strong operational, interpersonal, and commercial expertise, Farhat is ideally-equipped to continue driving record performance in his new role overseeing the management and operations of these two properties.
Farhat joined Minor Hotels to lead Avani Palm View Dubai Hotel & Suites through pre-opening in the midst of the global pandemic. Since then, he has successfully positioned it as a standout property in the city, delivering record numbers for two consecutive years. During this time, the hotel has earned multiple awards and accolades, including Green Growth 2022 Platinum, World Luxury Hotel Awards for Luxury City Serviced Apartments 2022, Leaders in Hospitality Awards 2023 for Best Hotel Hygiene practices, Hotelier Middle East Award for Hotel Team of the year 2022; achieved HACCP certification within six months of opening; and contributed to a green initiative that reduced plastic waste by 250,000 bottles a year.
In 2023, the property is poised to open new facilities, including flexible meeting rooms, an exclusive Avani club and a Lebanese-inspired restaurant, La Sirene, reinforcing the brand promise of offering a stylish city destination and contemporary comfort in one of Dubai’s most sought-after areas.
In addition to his role at Avani Palm View Dubai Hotel & Suites, Farhat will also manage the full renovation and conversion of La Suite Dubai Hotel & Apartments, which will become an NH Collection flagged property by the end of the year. This property features 265 keys, including guest rooms, suites, and one-, two-, and three-bedroom apartments. The hotel offers a wide range of facilities, including an all-day dining outlet, lobby lounge, kids’ club, meeting spaces, a gym, tennis court and recreational spaces, as well as leasable retail areas.
“We’re excited to announce Georges Farhat’s new role as Cluster General Manager of Avani Palm View Dubai Hotel & Suites and La Suite Dubai Hotel & Apartments. His impressive knowledge of the hospitality industry and exceptional achievements at Avani Palm View have been significant in establishing Minor Hotels as a market leader in the region. We offer our warmest congratulations to Georges and are confident he will bring even more success to both properties.” says Amir Golbarg, Senior Vice President Operations, Middle East & Africa.
A dedicated hotelier who pours his heart into his craft, Farhat is a passionate all-rounder and seasoned leader with a genuine and open-minded approach to managing his team. He takes a personal interest in the recruitment, growth and development of his team members believing that people are at the heart of the success of any organisation.