Leveraging its long-standing expertise, Givaudan is co-creating multi-sensorial food experiences supported by instant consumer feedback
Dubai-: Givaudan, a global leader in taste and wellbeing, announced its participation at the upcoming Gulfood Manufacturing 2023. During this event, Givaudan will showcase consumer-centric food and beverage innovations. There will also be a co-creation demo session for concept modifications, followed by instant consumer liking predictions based on these adaptations.
Building on its vast culinary and beverages expertise, Givaudan emphasizes authenticity in every consumer product. Under the theme of “Food Experiences Inspired by Consumers,” the company will spotlight the breadth of it product portfolio around three pivotal areas: ‘Feel Good’, ‘Does Good’, and ‘Imagine’.
The ‘Feel Good’ Zone presents a curated tasting journey. Visitors can experience fizzy drinks enhanced with natural caffeine, alongside mocktails infused with sustainable TasteTrek® Citrus flavors. The zone also highlights culinary concepts featuring TasteSolutions® and innovative flavor technologies. The diverse chilli collection spans from mild to wild, while plant-based savouries showcase Givaudan’s TasteEssentials® and Taste Collections. A sensory exploration of innovation and authenticity awaits.
In the ‘Does Good’ zone, Givaudan highlights energy-boosting concepts tailored for gamers seeking sustained focus and performance. Additionally, the zone features innovative beverages infused with calming botanicals, addressing the rising demand for natural hydration solutions, and employs advanced sugar-reduction techniques for a healthful touch.
In the ‘Imagine’ zone, Givaudan showcases the synergy of consumer insights, sensory expertise, and advanced digital and AI tools in product innovation. Visitors can engage in a co-creation approach, adjusting prototypes to see shifts in consumer preferences. The demonstration emphasizes a pilot of our predictive model, versatile and adaptable to various category needs and specific customer priorities.
Antoine Khalil, Head of SAMEA, Givaudan said, “We are excited to participate once again at Gulfood Manufacturing, a leading regional platform where industry experts and customers meet yearly to discuss the latest food and beverage trends. This year’s Gulfood Manufacturing theme “The Smarter Future” gives us a great opportunity to showcase how Givaudan is supporting customers meet the complexities of consumers’ evolving needs and expectations with our latest digital solutions and product innovations.
Visit Givaudan Taste & Wellbeing stand at Hall 5 | Stand A5-28 at Gulfood Manufacturing, which runs from 7 – 9 November 2023 at Dubai World Trade Centre.