Attaining the certification for the past nine years, German National Tourist Board has launched a number of campaigns throughout 2021/22 that have aided the status continuation
Dubai, UAE – For the ninth year in a row, the German National Tourist Board (GNTB) has been certified as a Green Globe company for 2021/22. Germany’s National Tourist Board defended its gold status in the international Green Globe program.
Petra Hedorfer, CEO of German National Tourist Board said: “The successful recertification confirms our long-standing commitment to sustainability issues. The balance between economy, ecology and social responsibility has become an integral part of our daily work, be it in marketing or knowledge transfer with our partners in Germany, and in the international travel industry or in the internal sustainability initiative within our organisation. Environmentally friendly and inclusive travel is possible if we, as an industry, make the appropriate offers to our customers and share our expertise with our partners. As a company, we keen to continue to set a good example.”
In 2021, the GNTB further expanded its commitment to sustainability with numerous initiatives and projects. The tourism board expanded the sustainability campaign ‘Feel Good’, which was honoured at the “WTM World Responsible Tourism Awards 2021” and at the “Destination of Sustainable Cultural Tourism’ Awards 2021” of the European Cultural Travel Network (ETCN). Holidays in rural regions and in the surrounding metropolitan regions were central elements of the Campaigns German.Local.Culture.and German.Spa.Tradition.