Abu Dhabi, United Arab Emirates-: Iconic luxury home fashion brand, Ethan Allen, is pleased to formally announce its latest partnership with The St. Regis Saadiyat Island Resort, Abu Dhabi,to redesign an area of the Drawing Room and offer a bespoke experience to guests.
The partnership stems from the acclaimed hotel’s aim to elevate the guest experience, offering the ideal combination of luxury and comfort in every aspect. Appointed for their expertise, and sophisticated pieces, Ethan Allen swiftly took to revamp a dedicated area of the room located in the serene hotel lobby, to reflect timeless elegance with a modern twist. As a prominent space in the hotel’s welcoming area, guests can now enjoy an Ethan Allen Afternoon tea experience throughout the month of April. The special afternoon tea welcomes guests to enjoy bespoke offerings reflective of the service provided to their guests. The special event includes exclusive dishes with an emphasis on structure, design and color to be enjoyed in the Ethan Allen room.
The room has been transformed by the brand’s expert, in-house interior design team, led by Farah Attari and Aseel Sarieh to offer a personalized and luxurious experience through hospitality and homely furnishings, by incorporating the classic Chadwick Sofa with diamond tufting, and the coveted Curson shelves to create a dramatic display, with a total value of 139,950 AED.
With both brands at the forefront of luxury and elegance in their respective industries, and a shared understanding of elegance and bespoke services, the partnership was a seamless fit. Backed by a strong heritage, and lavish taste, the brands joined forces to showcase their roots in a modern and effortless manner by selecting pieces that unify the resort feeling and modern sensibility.
The St.Regis Multi-property Director of Marketing & Communications, Maria Tsiomou, comments “We are very excited to collaborate and partner with a global brand and be one of the first to introduce it in Abu Dhabi. Ethan Allen is renowned for customizing exclusive designs, which goes very much in line with our brand promise. We serve a world of bespoke and exquisite services, enhanced with elegance, respect of individuality and personalization. The two brands fit perfectly together, and we have created a dedicated area for everyone to experience together with one of our signature rituals, the Afternoon Tea. We are confident that the elegant pieces in our Ethan Allen room will be admired and enjoyed by all.”
CEO of Alabbar Enterprise, Tyrone Reid comments “Our brand perfectly fits the distinctive DNA of the St. Regis brand. We are delighted to be entering this partnership with the renowned hotel, and for our timeless pieces to be an extension of the elegant space. We look forward to all that the future holds.”