Idealz, UAE’s innovative rewards-based e-commerce shopping platform known for its grand prizes, recently announced its exclusive partnership with Dubai Festivals & Retail Establishment (DFRE), organizer of Dubai Shopping Festival (DSF), to launch a series of digital prize campaigns for this year’s DSF, taking place from December 17, 2020 to January 30, 2021.
DFRE’s partnership with Idealz is the first of its kind in the history of DSF, which was conceptualized to adapt to the current shift of business activity to online due to the pandemic, and Idealz being a well-established digital shop-and-win platform, the company was best suited to help commemorate Dubai’s largest annual shopping festival. This year’s lineup will see Idealz rolling out and facilitating a range of high-value digital prize campaigns from cash, gold, jewelry and electronic bundles to motorbikes and luxury cars.
Having kicked-off in mid-November, the partnership is made up of three key initiatives, keeping retail lovers on the edge of their seat throughout the city’s biggest shopping extravaganza.
First Initiative – Prizes ranging in value up to AED Quarter-Million
Idealz’ first initiative will be to continue releasing its usual prize draw campaigns for cash, jewelry, cars, watches, etc., but under the Dubai Shopping Festival (DSF) umbrella. Operating as per usual, these campaigns will be accessible on Idealz’ website and mobile application, available for customers globally to participate in throughout the shopping festival period. In contrast to Idealz’ typical prize campaigns however, draws for each of these campaigns will be held live on the DSF stage at Global Village and broadcasted live on Sama Dubai TV during the DSF period of December 17th, 2020 till January 30th, 2021.
Second Initiative – AED Half-Million Mega Prize Winner
In the second initiative of this rewarding partnership, Idealz is giving away a mega prize of half a million dirhams in cash to one lucky winner on the last day of the DSF, which will be drawn on January 30th, 2021. This campaign is already live on Idealz’ website and mobile application and will be on until January 28th, 2020 before a winner is announced live on the DSF stage at Global Village and broadcasted live on Sama Dubai TV.
Third Initiative – Infiniti Mega Raffle
Each year, DSF hosts an annual Mega Raffle campaign where customers can buy a raffle ticket for AED 200 at any ZOOM convenience store for a chance to win a brand-new Infiniti car plus a cash prize. This year, DSF has partnered with Idealz to allow entrants a safer and more convenient way to participate in the raffle. In this event, DSF will run its ‘Infiniti Mega Raffle’ where one lucky participant will be presented with the life-changing opportunity to win a luxurious Infiniti QX60 car as well as an AED 200,000 cash prize. The new partnership with Idealz will enable shoppers to buy a Twain Set for AED 200 on Idealz’ online shopping platform from the comfort and safety of their homes to participate in this campaign. What’s more is for the first time ever, considering the global nature of Idealz’ platform, the DSF Mega Raffle is open to participants from all over the world.
Commenting on the exclusive partnership with Dubai Shopping Festival (DSF), the Founder of Idealz, Jad Toubayly, shared, “These digital prize campaigns will not only simplify the user experience for those who wish to participate, but also help to keep them socially distant during the COVID-19 period and still participate in this year’s most-anticipated shopping festival from the comfort of their own homes.”
Revolutionizing the online shopping experience and in line with their “give back” motto, Idealz continues to out-do its own prize campaigns each step of the way, transforming the lives of the less fortunate one ‘checkout’ at a time with its donations to its long-term philanthropic partner, Dubai Cares. Founded by Jad Toubayly and Easa Al Gurg, Idealz was launched with a unique business model in mind back in 2018, with the aim to convert a traditional shopping experience into an opportunity to give back to consumers and change lives for the better. The e-commerce store stacks its products into campaigns with limited quantity items that are attached to luxury prizes, with five campaign categories to select from: cash and gold, jewelry and watches, cars, electronics and lifestyle. With each product sold, the customer is awarded a complimentary coupon to the prize draw. Today, the home-grown e-commerce concept has an active customer base from over 130 countries and has given away an astonishing AED30 million worth of prizes to customers, which include 4 Mercedes G63s, 8 Suzuki Jimnys, 2 Nissan Patrols, 7 other cars from Mercedes and Alfa Romeo, 27 VIP license plates, 30 luxury watches, and over 3,000 electronics bundles to name a few. Latest in the prize lineup includes a fully furnished apartment in Downtown Dubai which will be awarded to one lucky winner on December 31, 2020.
Now in partnership with Dubai Shopping Festival (DSF), Idealz will host a multitude of campaigns and raffles to keep Dubai retail shoppers on their toes looking for the next big prize coming their way! For a chance to participate in the prize draws during the DSF, please visit www.idealz.com, or download Idealz’ mobile app for iOS and Android.
