The new collection includes 23 colours inspired by nature
Jeddah, KSA – Jotun, the leading paint company in the region, recently launched its new colours collection “Dear Earth” for kids rooms. The collection features an array of natural tones that have been curated by Jotun and inspired by the vivid imagination of children.
The colour collection has been delicately designed to express the love of nature with all its rich and exquisite colors, and to encourage children to engage with the natural beauty around them in their everyday lives. It aims to ignite a child’s curiosity and help to cultivate future generation that values and preserves nature.
Dreamy Desert, Eternal Ocean, and Forever Jungle are the collection highlights, with each theme created as a tribute to the lush landscapes and beauties surrounding earth, enabling children to bring the outside, inside and enjoy it in their own space.
The “Dreamy Desert” theme includes a gradient of sandy shades, making large open spaces warmer and welcoming for children. As for the “Eternal Ocean”, it includes a gradient of yellow, blue, green, and several other beautiful color shades, inspired by the oceans. While the “Forever Jungle” reflects ancient fossils and the ancient redwood transforming the children’s rooms into a vibrant lively tropical world.
Rana Khadra, Colour and Creative Manager, Jotun, Middle East, India and Africa, said: “Our earth is a sanctuary for all life, and every action has an effect that we need to be mindful of, as we continue to teach our children the considerations for the future. At Jotun, we believe that trends are inspired by a way of life or consumers’ needs. With the ‘Dear Earth’ collection, we wanted to bring nature home with every opportunity we could and create cozy spaces for children. We want to educate, fascinate and inspire them to truly want the change the world needs.”