Dubai- Likee, one of the most popular short-video platforms in the Middle East and North Africa (MENA) region, has become a home for food lovers and chefs alike. Launched in 2017, it was only a matter of time the short-form social media giant would become another platform where food content could thrive. Today, the app lends itself to step-by-step, easy to understand instructions that people can follow along with. If you’re on a mission to elevate your kitchen skills, look no further.
“There is real culinary innovation taking place on Likee,” said Wick Wang, Operations Director of Likee MENA. “It goes beyond sharing easy food recipes as our platform has become the center for soft food culture and it has helped people of all experience levels from around the world discover new trends and celebrate food in a new and shareable way.”
In the MENA region, Hastags that are gaining in popularity are: #حبيبيجائعا which showcases users take on their favorite traditional dishes from the LEVANT region and # طعمقويfor users’ unique and personal take to popular dishes.
The MENA region is quite rich and diverse filled with people from all walks of life that are looking to experiment and create their own culinary recipes inspired by other cultures and traditions. In fact, on Likee, creators taught us how a brick of feta becomes an Italian-inspired masterpiece worthy of serving at dinner parties, how to make desserts out of a handful of bland oats and much more.
With the new year upon us, it is no surprise that people are looking to discover culinary hacks and trends as they take up new hobbies for their ‘new year resolutions’. For die-hard foodies who love scrolling through cooking videos on social media, Likee is serving up its most viral food hits that will totally transform your kitchen game.
In fact, Likee users have developed a number of hashtags for people to follow to help them achieve the results they want of which includes #LikeeFood, #Foodie, #EasyRecipes and more.
Maqluba
This traditional LEVANT dish consists of meat, rice, and fried vegetables placed in a pot which is flipped upside down when served, hence the name maqluba, which translates literally as “upside-down.” Also, known to be quite tricky due to its upside-down form, Likee Creator @القائد hacks this dish by tapping on the pot to help push things down and keep in place, changes the entire game with little taps
Sambusak
Likee Creator @Mera demonstrates her own unique take on the popular traditional Middle Eastern appetizer. Typically fried or baked with a savory filling, including spiced potatoes, cheese, spinach and/or meats, @Mera trades this with a banana filling instead and voila. Dessert is ready! With 12.6K views, Likee users are here for it!
Watermelon Popcorn
Popcorn and Watermelon fan? Who says you can’t have them both. Perfect for summer movie nights, give this watermelon flavored popcorn a go! Likee Creator @Mera is here once again to showcase another unique food trend using only three ingredients: Popcorn Kernels, Canola Oil and Watermelon. This couldn’t be easier to make. Save this for your next go-to snack and it’ll definitely be a crowd favorite!
Baked Feta
If your grocery store might be running low on feta cheese, this recipe is to blame. Talk about a viral sensation! What’s not to love about a dish with feta cheese, cherry tomatoes, herby basil, and lots of pasta? It’s creamy and delicious.
The best part is how easy it is to prepare. In just a few steps, you have the perfect go-to recipe for quick dinners. We’re sure this will be a new addition to your everyday recipes.
Oat Cups
Breakfast baked oats is the most recent trend on the list and has gained some serious traction. From oat yogurt cups to blueberry muffin flavored ones, it is customizable to suit a different flavor preference. Not to mention, these baked oat recipes make it feel like you’re eating dessert for breakfast.
Pasta Chips
Move aside store-bought chips and give these pasta chips a go instead. Instead of just air-frying potatoes or veggies, Likeers started popping pasta in the air fryer and making crunchy pasta chips. This trend might take the cake for being the most creative way to eat pasta. The result? Crunchy, flavorful, handheld pasta ready for your snacking pleasure in a matter of minutes.