Dubai, UAE – Liverpool Football Club and the Mauritius Tourism Promotion Authority and Economic Development Board Mauritius have reactivated their global partnership making Mauritius the club’s Official Partner.
The partnership was originally formed in July 2020 but was temporarily placed on hold due to the Coronavirus pandemic. Now that international travel restrictions have been lifted, both parties have been keen to rekindle the partnership.
The partnership will see Mauritius benefit from a range of LFC digital, social media and marketing assets in a massive boost to the country’s goal to become a leading global tourist destination and business hub of Africa. As English football’s most successful club and one of the best teams in the world, LFC has a huge international following, with millions of fans across the globe.
As well as being one of the top premier luxury holiday destinations in the world with one of the highest rates of return visitors, Mauritius is also one of the most business and investment-friendly locations in the world. The island has been an established centre for international banking and finance and plans to grow this reputation for business around the world.
The relationship between Mauritius and Liverpool Football Club goes back many years. LFC enjoys a huge following on the island and opened an international academy on the island three years ago.
Arvind Bundhun, Director of MTPA, said: “With the Mauritian tourism industry now back up and running, the 2022-23 season is the perfect opportunity to recommence our partnership with LFC.
“Liverpool FC is one of the most prestigious, successful and historic football teams in the world, and this partnership will be of enormous benefit to Mauritius’ immediate and future prosperity.
“By successfully leveraging the far-reaching benefits that this agreement provides, I am confident that we will deliver a tremendous return on the country‘s investment to both our people and businesses in the years ahead.”