Malaysia Airlines and Travelport Extend Agreement to Distribution, Merchandising and Digital Marketing

Travelport, a leading technology company serving the travel industry, today announced that it has signed a new multi-year content agreement with Malaysia Airlines. The agreement also includes the use of Travelport’s leading merchandising tool, Travelport Rich Content and Branding, as well as Travelport’s Digital Media Solutions

With the agreement, over 68,000 agencies servicing hundreds of millions of travelers worldwide will have real-time access to search, book and sell the content and inventory of Malaysia Airlines. It will also join over 300 other airlines using Travelport’s Rich Content and Branding merchandising tool, which gives agencies a graphically rich experience when searching for and booking branded fares

Additionally, Travelport Digital Media Solutions, including Travelport Sponsored Flights and Destination Banners, will be used by Malaysia Airlines to promote its flight options through highly targeted advertising toolkits and campaigns

Commenting on the new deal, Lau Yin May, Chief Marketing and Customer Experience Officer of Malaysia Airlines said: “It is most important to capture eyeballs when agents are flooded by thousands of options to offer passengers. We fly to over 1,000 destinations around the world and Travelport’s edge in technology innovations, air merchandising and digital marketing will help Malaysia Airlines better fulfill the demands of travelers and seize growth opportunities in today’s highly competitive environment. At Malaysia Airlines, customer experience is our center of gravity, and technology is a big part of the service offering.  We value the partnership with Travelport and look forward to more fruitful years to come

Chris Ramm, Vice President Asia Pacific, Air Partners at Travelport, said: “We are delighted to extend our partnership with Malaysia Airlines into new realms. Following the airline’s launch of new flexible fare options last year, I believe Travelport Rich Content and Branding will further empower Malaysia Airlines to offer more flexibility to travelers who increasingly demand personalized travel experience. Our Digital Media Solutions will also support Malaysia Airlines in global and tactical sales campaigns to promote its product offerings