Dubai, UAE: Dubai-based boutique brand and corporate communications agency Matrix PR continued with its winning streak, scooping two of the most sought-after awards and highly commended in a third category at the just concluded 2022 PRCA MENA Awards held in Dubai.
Matrix PR was awarded Best PR Campaign (Kaya) in the Crisis Communication category and Best PR Campaign for the Game Changer category (Acronis) – two of the most fiercely contested categories, cementing its prowess in the conceptualisation and execution of PR campaigns that impact the society. The Agency also took home Small Consultancy of the Year (Highly Commended).
Held annually, the #PRCAMENAAwards2022 recognised outstanding PR and communications campaigns, teams and individuals across the Middle East and North Africa region.
Considered as instrumental to the regional communications sector, the PRCA MENA awards seeks to promote the industry as well as encourage Middle East PR teams. The awards provide MENA-based agencies with a platform to showcase their campaigns, expand their network and most importantly, gain global recognition.
“We are delighted to have been recognised by our peers in the industry for our hard work and commitment to delivering value-adding and disruptive PR campaigns. These two prestigious awards are a testament to our mission – Adding value to your business. Team Matrix celebrates this success together with our clients. We are now inspired to achieve more milestones in the future,” said Hilmarie Huchison, chief executive officer, Matrix Public Relations.
Matrix PR’s PRCA win comes hot on the heels of its largest trophy haul that saw the homegrown agency scoop a total of seven awards at the 2021 Middle East Public Relations Association’s (MEPRA) Awards.