Last Floor Productions Pins Arab Film & Television on the World Map
Last Floor Productions (LFP), an Arab production company, has managed to bring Arab-led film, television, and digital projects to the forefront of the global media industry. Founded by three young artists and entrepreneurs, LFP has partnered with Shahid -MBC for the production of two series as well as with Apple in India to produce its launch films, while it is currently working with the Victoria & Albert Museum in London to produce films for the Jameel Prize.
The production startup was founded in 2019 with the focus on the creation of compelling, character-driven genre fiction. The founders needed to make sure that their company would have a purpose; enabling stories from the region and those about its people, wherever they may be in the world, to flourish. Accordingly, they have created LFP to be the home of script writers, producers, musicians and filmmakers.
Last Floor Productions’ genesis was from a desire to have stories from and about the Arabs and Arab world that are compelling to a new generation of viewers inside and outside the region, who have come to expect innovative and ambitions productions. They not only produce films & television, but place emphasis on intellectual property creation through the value placed on high-quality screenwriting.
The works of LFP allow viewers to explore a wide spectrum of social, cultural and personal issues that are often only treated through the lens niche high-brow cinema or mass-market soaps, leaving an enormous market gap for quality, accessible entertainment. With this approach, the team at LFP is always on the lookout for new opportunities to take Arab culture worldwide, with the aim of training and hiring young talent that has similar goals and aspirations.
Last Floor Productions (LFP) is an Arab-founded production company, which serves the Middle East and North African region along with the global markets through its presence in London. LFP brings Arab-led film, television, and digital projects to the forefront of the global media industry. It enables stories from the region and those about its people, wherever they may be, to flourish.
With experience that spans writing, composing, strategizing, producing and creating, Last Floor Productions focuses on the creation of compelling, character-driven genre fiction, which is an underserved and growing area of the industry, both creatively and strategically.
Through the production and release of “Fixer” and “Al Shak”, and the development of half a dozen new projects, LFP has partnered with prominent names in the industry including Shahid. The team has also produced 6 short films for the launch of Apple in India and is working with the V&A Museum in London to create films for the Jameel Prize.
For more information: https://www.lastfloorproductions.com/