Saudi Arabia, Jeddah – The automotive sector award in the Kingdom is a key step for the automotive sector to emphasize the market trends. After proving its success over the past years; PR Arabia, the automotive specialized agency, announced the launch of the 9th edition of the “National Auto Award”, where the first phase of the award will kicks off at the end of the instant month, August 2021.
The announcement of the Award’s launch was pronounced during the event of signing of a sponsorship contract of the Arabian Petroleum Supply Company “APSCO”, through its product “Mobil 1”, to be the official partner of the Award and to contribute to the continuity of its success.
Meanwhile, Muhammad Islam, the Marketing Manager of Mobil 1 brand in the Kingdom, underlined the importance of this sponsorship, which comes within the framework of APSCO and Mobil oils’ programs to develop their relationship with the automotive sector, where the company gives all its attention and interest to the car dealers, as well as to the activities related to the car dealers’ works that contribute to raising awareness among all consumer sector.
He concluded by saying: “The National Auto Award constitutes a public referendum on the preferred cars among consumers and car enthusiasts, and our sponsorship of the Award comes within the framework of raising awareness among the public to find out the validity of their choice.”
A number of awards will also be granted to works directly related to technologies and software in the automotive world and dealers interested in this future technology, in addition to awards for 2021-2022new models, along with special awards for categories directly related to the automotive sector, including the media, marketing campaigns, hybrid and electric future cars.
In view of the effective steps and the great development of motorsport in the Kingdom at local and international levels; after the Kingdom hosted many international activities including Formula 1 race, Formula E and the first “Dakar World Rally and the great achievements made by a number of champions of the Kingdom in this regard, a number of motorsport awards will be granted to all those who contributed to the success of motorsport in the Kingdom.
The public and car enthusiasts wishing to participate in voting can log in the Award’s website to choose their favorite cars this year. The final results to be announced at the end of October this year
Commenting on the launch of the 9th edition of the “National Auto Award” and the announcement of APSCO’s sponsorship of the award, Waleed Karanouh, the Executive Director of PR Arabia and the Award’s supervisor, commented as saying: “We are proud of the continuity and success of this award for the ninth year in a row, which we always strive to develop to match the variables of the automotive industry in the world. We, as well, always try to stay informed of the developments of the automotive market in the Kingdom. That is why the award constitutes a compass to determine the direction of the market, and what prompted us to continue in it is the confidence, credibility and dynamism it enjoys, in addition to reflecting our strong commitment to partner with our customers in the automotive sector and support services to strengthen the automotive market and related industries in Saudi Arabia.”