Jeddah, Saudi Arabia: Mohamed Yousuf Naghi Motors Co. (MYNM), the official BMW Group importer in Saudi Arabia, is pleased to announce the arrival of the new MINI 3 door and 5 door Hatch and the MINI Convertible.
The original in the small car premium segment moves to the next stage of its evolution. With an intensive makeover for the MINI 3-door, the MINI 5-door and the MINI Convertible, BMW Group premium automobile manufacturer confirms the position of the three models as the premium providers of driving fun, expressive design and individual style.
Clear exterior design accents give it a purist appearance that emphasises the hallmark design features. In addition, the innovative Multitone Roof creates unique individualisation opportunities. In the interior, the extensively redesigned cockpit underlines the premium character of the MINI-3 door, the MINI-5 door and the MINI Convertible.
Attractive additions to the range of standard and optional equipment, new exterior paint finishes, light-alloy wheels, interior and seating surfaces as well as innovative technology in the areas of chassis, driver assistance systems, operation and connectivity round off the latest update for BMW Group brand’s small car models.
A new exterior design language now puts the unmistakable appearance of the MINI in a decidedly purist light. Above all, the enhanced aesthetics ensure that the central design features of the MINI become even more apparent and modern by means of reduction.
The front view of the MINI 3-door, the MINI 5-door and the MINI Convertible is particularly expressive. It is dominated more than ever by the characteristic radiator grille, the hexagonal surround of which now takes up significantly more space, and by the round hallmark MINI headlights. The position lights are replaced by vertical air inlets placed far to the outside, which serve as an opening for the air curtains in order to optimise aerodynamics. The central bumper strip, which also functions as a number plate holder, is now in body colour rather than in black.
Typical MINI proportions and short overhangs continue to define the side view. The new contours of the wheel arch surrounds are striking. In addition, the side indicators integrated into the redesigned side scuttles now feature LED technology.
Contrasting colours for the roof and exterior mirror caps are among the most striking design features that have made MINI a pioneer when it comes to customisation. In addition to the Jet Black, Aspen White and Melting Silver paintwork, as well as Chili Red for the MINI John Cooper Works, an innovative and globally unique variant of the roof paint finish is offered for the MINI 3-door and the MINI 5-door.
The redesigned interior of the MINI 3-door, MINI 5-door and MINI Convertible is sophisticated, modern and of particularly high quality. New to the range are sports seats in the Light Chequered colour variant, which perfectly complement the Zesty Yellow exterior paint finish. The familiar Black Pearl fabric quality is given a new, expressive check look in hallmark British MINI style. The seams at the transition to the black imitation leather of the seat bolsters feature a colour scheme that matches the fabric of the seat surfaces.
The premium look of the hallmark central instrument has also been optimised. An 8.8-inch colour touchscreen display, touch-sensitive favourite buttons and Piano Black high-gloss surfaces are now standard features. In addition, the audio control unit and the function buttons for hazard warning lights and driver assistance systems are integrated even more harmoniously into the circular control unit. In conjunction with the Ambient Light option, a new surface design with laser engraving optimises the appearance of the LED light ring surrounding the central instrument. The operating system controller placed on the centre console now features an all-black surface in conjunction with a navigation system.
Mark Notkin, BMW Group Managing Director at Mohamed Yousuf Naghi Motors Co. said, “The new MINI Hatch and Convertible are first and foremost authentic MINI’s that have gained even further in personality and substance. They have been refined to emphasised all those things that make MINI what it is: quality, modernity and identity.”
“With individual style and personality at the forefront of the MINI brand, these new models offer an enhanced level of customisation. With their improved design and power we are confident that MINI lovers in The Kingdom will welcome the latest editions to the MINI collection with open arms.”
For more information to book a test-drive, http://offers.bmw-saudiarabia.com/ or schedule an appointment at your nearest MYNM showroom.
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