Dubai: The most awarded luxury tea brand Newby London, raises awareness about tea quality with its state-of-the-art preservation, blending and packing standards. As tea is the 2nd most consumed beverage brand in the world across different regions, British brand Newby London aims to deconstruct truths about the industry and reintroduce quality teas which over the years has declined due to mass production. Newby London is a strong advocate in providing consumers around the world with fine quality teas which qualify as “fit for human consumption”.
Newby Teas condemns the use of banned pesticide and insecticides widely used in the tea trade, and is committed to its quality teas and health standards. After carefully hand-picking the tea leaves during the prime season of March to July, the tea is shipped directly to its unique, state-of-the-art preservation, storage, blending and packing facility in India. The special multi-layered packaging prevents light, heat and moisture from destroying the flavour. These high-end teas are simply memorable and deliver an uncompromised flavour. The teas are sourced from the best gardens from various tea producing regions, but also from producers as well as at auctions. This is done to ensure that all the seasons’ teas are first sampled and only select ones are bought. Since 2018, Newby Teas have been constantly tested for fluoride and pesticides at Eurofins, the world renowned agro Lab.
Spearheaded by Nirmal Sethia, Newby London is a strong advocate of sustainability. The luxury tea manufacturer has taken measures to ensure its business has the minimal environmental impact. The production methods stand up from the point of view of product quality and sustainability. The Newby tea bags have been certified as being biodegradable, made from wood pulp and abaca, the Silken Pyramid bags are made from corn starch. As a company which values social responsibility, the UK tea brand continues to refine processes to comply with environmental standards.