After its success in sponsoring the Formula 1 Grand Prix last December, the Healthy Water Bottling Company, which owns the “Nova” water product, announced its sponsorship of the second edition of the Formula 1 stc Saudi Grand Prix for the year 2022, which will be hosted by Jeddah Corniche Circuit, during the period from 25 to March 27, 2022. This participation reflects the company’s keenness to support sports and entertainment activities and events that enhance the Kingdom’s position and presence as an active and influential player in the international sports arena, in addition to highlighting its image as one of the most important sports destinations in the Middle East, in support of the Quality of Life Program, one of Saudi Vision 2030 programs.
During its participation in sponsoring the race, Nova will be present through various kiosks to distribute water in all areas of the event in the Jeddah Corniche, where the longest and fastest street circuit in the world is located.
The Formula 1 Saudi Grand Prix is part of the calendar of sporting events, which includes a huge number of qualitative and international events that are being held for the first time in the region, aiming to meet the aspirations of various segments of Saudi society, and to attract motorsport enthusiasts from all over the world, to enjoy this. For the largest sports and entertainment event in the history of the Kingdom.
On this occasion, the Chairman of the Board of Directors of the Healthy Water Bottling Company, Mr. Abdullah Salem Bahamdan, said: “The Formula 1 Grand Prix is receiving great attention from the Saudi community, and millions of people follow it from around the world, so we were keen to participate for the second time in this important global event that it is hosting. The Kingdom of Saudi Arabia, which reflects our vision to support important initiatives and events hosted by the Kingdom that contribute to a qualitative leap in the sports sector.”
The second edition of the award is expected to witness a strong competition between the best drivers in the world, as they will demonstrate their skills on the 27-turn circuit at top speeds of more than 252 km per hour. It is noteworthy that one season of “Formula 1” race consists of a series of races on special tracks, and the results of each race in the season are collected, and two prizes are awarded, one to the drivers, and the other to the car manufacturers.
It is worth noting that the total who attended the event at the Jeddah Corniche Circuit last year amounted to about 140,000 spectators over three days, and the Saudi Grand Prix was one of the most watched races on television in the history of sports.