The Chinese automotive giant is looking to make a significant mark in the promising Saudi Automotive scene
Jeddah -: Sanabel Modern Motors announced a new partnership Cooperation with Chery Automobile. According to the agreement, Sanabel Modern Motors is to become the distributor for the Chinese Automotive Brand in Saudi Arabia. The agreement was signed by Mr. Mohamed Yousuf Naghi and Mr. Zhang Guibing, President of Chery International. Mr. Naghi stated that the agreement would provide high-quality and efficient driving options for various consumer segments in the Saudi Market. In turn, Mr. Zhang expressed optimism as to what the agreement will yield. Being the largest consumer market in the Middle East, Saudi Arabia is of utmost importance to Chery, he added.
The partnership agreement with Sanabel Modern Motors, a seasoned conglomerate with long-established experience generated through decades in the automotive sector, is a calculated strategic move by Chery. Sanabel’s dedicated organizational structure for Chery Pro and Exeed with professional management and valuable experience in the Automotive industry along with highly trained sales and after-sales staff is aspiring to serve customers across all sales channels and segments throughout the kingdom very soon.
This agreement will provide high-quality pro-products to the Saudi automotive market, as Chery Pro cars possess advanced practical and technological features that enabled them to occupy a high position in global markets placing them at the forefront of Chinese car exports in the world for eighteen years in a row. Chery obtained the highest evaluation from the China New Car Assessment Program and won international safety and quality awards such as C-NCAP, JD POWER, and ICQCC, met all international standards such as the EU/ECE, FMVSS, GSO, TPTC, INMETRO.. It also recorded a new milestone with the launch of its luxury segment, which ranked first among SUVs for 2020. EXEED the high-end premium brand of Chery, has a European descent and is poised to emerge globally as one of the leading prestigious SUVs to compete worldwide with highly renowned international recognized Brands.
Chery sees its partnership with Sanabel Modern Motors – a Mohamed Yousuf Naghi Company – as a practical embodiment of its values based on technological innovation, superior designs, and excellent product quality. Today, Chery looks forward to new horizons with Sanabel Modern Motors as an ideal partner to strengthen its position in the Kingdom of Saudi Arabia and achieve its growth strategy objectives.