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Somali-Saudi hip hop artist, Lil Eazy and Egyptian singer and songwriter, Malak El Husseiny embrace the Go All In lifestyle
KSA: Hardee’s has partnered up with Anghami to bring the Go All In Anthem to fans. This July the restaurant giant has released a new music video and song encouraging listeners to embrace their individual lifestyles and be true to who they are at heart.
The song features, Somali-Saudi hip hop artist, Lil Eazy and Egyptian singer and songwriter, Malak El Husseiny with the lyrics embodying the Go All In spirit. “From here till tomorrow, we Go All In”, the youngsters sing with a quick bass and fast beats pumping in to build up excitement, invoke a sense of liberation, inspire to indulge into Hardees’ bold flavors and enjoy genuine moments of life.
The Saudi based rapper gained a lot of notoriety and fame when his track ‘Millionaire’ went viral in the Kingdom. He addresses the all-too-common struggle of standing out and his hard-hitting lyrics in the Go All In song empower those who can relate and encourages the rest to accept their true self.
Better known by her stage name, Malak, has been a force to be reckoned ever since her first EP released. The soulful singer explores important tropes rooted in complex emotions in her songs. Her melodic voice, a flawless contrast to Lil Eazy’s fiery energy, inspires listeners to tap into their true essence and not shy away from living as their real selves. In this track, the eclectic duo perfectly capture the unbeatable passion of youth to Go All In and savor every moment of life.
Last year, Hardee’s conducted a full brand re-launch with its “Go All In” campaign across the Middle East. The campaign encourages a lifestyle and attitude to inspire people to stay true to themselves, live in the moment, be unapologetic, bold and free; be it whilst devouring a juicy Hardee’s burger or doing anything else they like.
With bundle offers such as the Super Star range, customers get a chance to experience and avail the best of Hardee’s, to Go All In and get messy while indulging on their favorite burgers.
The Super Star range contains:
Super Star Big Solo bundle is the perfect choice to satisfy all cravings. Select from Hardee’s iconic Big Deluxe burger, Mushroom N Swiss Burger, Chicken Fillet sandwich or Santa Fe Chicken Fillet sandwich, top it up with the mouthwatering Golden Chicken Bites and the large sized Curly Fries.
Double Super Star deal offers a choice of 2 chargrilled beef burgers and chicken sandwiches with 2 portions of crispy French Fries and 2 refreshing drinks, it’s a party waiting to happen.
Super Star Triple Treat, that’s a real treat for any occasion. Pick any of 3 from a selection of 100% pure beef burgers or whole muscle chicken sandwiches, plus 1 large size Curly fries, 2 large size French fries and 1L. soda of your choice.
Super Star Family offer is perfect for those who love sharing. Mix and match 4 Hardee’s classics – Big Deluxe burger, Mushroom N Swiss burger, Chicken Fillet sandwich, Santa Fe Chicken Fillet sandwich. Complete the meal with 2 large size crispy French fries, 2 large size Curly fries and 1L. of refreshing cold drink.
Super Star Mega Deal is a full family feast – tuck into 6 juicy beef burgers and tender chicken breast sandwiches, 3 large size French fries, 2 large portions of Curly fries and finish with 2 one litre bottles of soda.
Hardee’s has seen a 180° transformation of product, packaging, uniform, technology enabled interventions and speed of service. With product innovation and upgrades to ensure a richer and a better tasting burger, customers can now indulge and enjoy each moment whether they dine – in or opt for home – delivery, drive thru or takeaway.