TiNDLE Announces Culinary Partnership with Sides by Internet Sensation the Sidemen
TiNDLE, the ridiculously good chicken made from plants, is bringing yet another tempting chicken experience to town with a delicious collaboration with Sides by internet sensation the Sidemen.
Sides is a delivery-only restaurant conceptualised by the famed group of seven content creators, the Sidemen, and has gained popularity for its seven unique signature sauces representing each of the group’s members.
To kick off the collaboration, TiNDLE and Sides will be serving up their mouth-watering dishes at Kite Beach starting from 18th March until 31st March, where fans can indulge in TiNDLE burgers and plant-based chicken tenders paired with a choice of tantalising vegan sauces: Classic BBQ, Chipotle, Korean BBQ, Louisiana, Garlic Vegan Mayo, Teriyaki, and Buffalo.
“We are very excited to partner with TiNDLE in the UAE and look forward to our exciting activation at Kite Beach. TiNDLE is a brand that is synonymous with Sides and we strongly believe that having a high quality partner that brings plant-based options to our menu will add value to our customers.” Said Robin Mehta, CEO of Virtual Hero.
The collaboration comes following TiNDLE’s successful launch in the UAE in September 2021 and Sides’ launch in November 2021. Both brands have since been making waves in Dubai’s F&B scene with pop-ups in various events around the country such as Middle East Film & Comic Con, Expo 2020 Dubai, and Etisalat Beach Canteen.
“The response across the world has been phenomenal – chefs and consumers love TiNDLE for its versatility and mouth-watering taste. We are thrilled to team up with Sides, one of the coolest concepts in Dubai, to bring consumers a mind-blowing experience and sustainability on a plate,” said Marc Jolly, Growth Director of Next Gen Foods.
Launched in March 2021, TiNDLE is the first product from global food tech company Next Gen Foods, which started as a chef’s favourite at select restaurants in Singapore. After gaining acclaim and popular consumer feedback in the country, TiNDLE quickly expanded to other culinary epicentres including Dubai, Abu Dhabi, Amsterdam, and New York City. In one year, the brand has already become a critically acclaimed success among discerning chefs and food connoisseurs across four continents and 42 cities around the globe. Today, TiNDLE is offered in more than 400 restaurants and works with nearly 110 chefs worldwide.