KRUSH Brands is proud to announce joint ventures with Viking Bageri and Jetlagged Chef, the latest exciting additions to KRUSH Brands’ founder-first, pro-foodpreneur strategy.
Dubai, UAE -: KRUSH Brands – the full-service, multi-kitchen, food technology, operating, restaurant, franchising, and last-mile delivery company – is proud to announce joint ventures with local hero brands Viking Bageri and Jetlagged Chef. After proudly welcoming Jet Lagged Chef and Viking Bageri on board, the KRUSH family now has six awesome brands. These include Freedom Pizza, Wildflower Poke & More, Coco Yogo Vegan Kitchen, and Salad Jar, on top of supply supply relationships we have with My Fruitful Day and Hapi Restaurant (local Chef Paul Frangie), as part of its financially and technologically efficient ecosystem that supports local restaurants and foodpreneurs.
Viking Bageri, founded by Magnus and Maria Ericson (affectionately known as Mr. and Mrs. Viking), has rapidly developed a cult-like following for its signature baguettes, naming Viking Bageri as one of the UAE’s top bakeries. Jetlagged Chef was founded by now healthy food, Chef Eliza Veitch who makes super healthy and delicious meal plans that promote healthy lifestyles. Both businesses have been fully embraced by the UAE and are overwhelmed by demand for their amazing products and service.
Ian Ohan, KRUSH Brands Founder & CEO, said, ‘KRUSH Brands is pro-restaurant and pro-foodpreneur. We leverage our ecosystem to create true & equitable partnerships with foodpreneurs that have amazing products, are fanatical about their customers and share our values of placing community and people at the heart of business. We are so excited to welcome Magnus, Maria and Eliza to the KRUSH Brands family, and we can’t wait for you to hear their stories and to make them and their products conveniently available to customers across the UAE and beyond. Our ecosystem enables customers to support the restaurants and F&B brands they love by ordering direct. Simply put, local is better, and ordering direct is better’.
“By teaming up with KRUSH Brands, with their seamless in-house order to delivery service, it allows us to focus on making our product the best it can be and to grow our business in a way that is sustainable for Viking Bageri long-term, without sacrificing the quality and personal touch that our customers love and have come to expect,” said Magnus Ericsson (a.k.a the Viking), founder of Viking Bageri.
Jetlagged Chef Founder, Eliza Veitch, said, “Partnering with KRUSH aligns with my core personal and professional values and has allowed me to turn my dreams into a reality. Our partnership strengthened my mission and has allowed me to offer my customers an exceptional and unique meal prep service and already start to grow my business exponentially.”
Both Viking Bageri and Jet Lagged Chef will transition to KRUSH Brands’ technology platform soon and in the interim customers can order direct at https://vikingbageri.com and www.jetlagged-chef.com.
A SMART ALTERNATIVE TO THE HARMFUL THIRD-PARTY ECOSYSTEM
KRUSH Brands has a proven, financially efficient business model that avoids wasteful, third-party marketplace, delivery, technology and multi-kitchen fees that can collectively amount to 30% to 50% of revenue. More importantly, unlike third-party platforms, the KRUSH Brands platform connects brands and their founders directly to customers and ensures the quality of the entire experience from food ordering to safe delivery from one of KRUSH Brands’ own professionally trained delivery drivers.
KRUSH Brands has an active customer-base of over 200,000 people (and counting), with 60% of all orders coming directly from its proprietary food technology platform. Partners are able to fully utilise KRUSH’s advanced proprietary digital ordering and technology, as well as its world-class operating, business and delivery platforms. This means all KRUSH Brands offer an average delivery time of just 23 minutes from a large fleet of professionally trained delivery drivers where safety and inclusion are prioritised. The KRUSH Brands ecosystem includes food technology, delivery, operations, restaurant kitchens, finance, human resources, business licensing, supply chain, operations, marketing and more.
CALLING ALL FOODPRENEURS
KRUSH is committed to partnering with founders who want to lead and grow their businesses as part of a sustainable and long-term partnership with a full-service, healthy, multi-brand restaurant company that cares. This can be a restaurant concept or you simply have an awesome product that we can make available to customers through our digital and delivery platform. Are you fanatical about your customers? Do you have an amazing menu or product (or an idea for one)? Are you committed to enriching the lives of employees, the communities we operate in and customers? If you answered yes to these, then hit us up at foodpreneurs@krushbrands.com.